Jikbang Launches 'DongnePICK', Personalized Real Estate News

Zigbang has launched 'Neighborhood PICK for Me,' a data-driven personalized real estate news service, opening new horizons in the proptech market. This service, the first targeting real estate information provision system introduced in Korea, heralds an innovative change to existing real estate brokerage methods. 'Neighborhood PICK' goes beyond the simple listing of properties found on existing real estate platforms. By thoroughly analyzing users' areas of interest and market price data, it allows brokers to proactively provide personalized real estate information to customers. This is evaluated as a successful application of targeting marketing techniques, commonly used in the digital advertising industry, to the real estate brokerage sector. Through this service, users can quickly access real-time market price changes and new property listings in their set areas of interest, and enjoy the convenience of immediately consulting with experts via the in-app chat function for any questions. This dramatically reduces information search time and increases accessibility to customized information. For brokers, 'Neighborhood PICK' provides a powerful marketing solution that expands opportunities for new customer acquisition and maximizes sales efficiency. By systematically managing sending history and customer response data, it enables the establishment of sophisticated data-driven sales strategies and performance analysis. This is expected to be a decisive turning point in shifting the brokerage market's sales methods from intuition and experience to a data-centric approach. A Zigbang official emphasized, "'Neighborhood PICK' will be a decisive turning point in shifting the sales paradigm of the real estate brokerage market to a data-centric one, and will establish itself as a core driving force that further expands Zigbang's business model through customer-tailored communication." This service launch clearly demonstrates Zigbang's strategic move beyond simple platform operation to strengthen its leadership in the proptech sector by utilizing artificial intelligence (AI) and big data technologies, drawing industry attention. 'Neighborhood PICK' is set to achieve two goals simultaneously – personalized information provision and data-driven sales – thereby presenting the standard for future real estate brokerage services.