Jeon Hwa-seong's Morning Coffee #1074: Comma's Company, Strategy for Success

‘Startup Morning Coffee’, a Platform Highlighting Innovative Startups Led by CEO Jeon Hwa-sung The YouTube program ‘Startup Morning Coffee’, hosted by CEO Jeon Hwa-sung, meets viewers live every day at 8:40 AM on the ‘Jeon Hwa-sung's CNTV’ channel, serving as a significant invigorator for the startup ecosystem. This program not only deeply analyzes the core competencies and market potential of various startups but also establishes itself as a useful information platform for those interested in the startup ecosystem through interactive communication with viewers via real-time comments. **Commas Company: Opening a New Horizon in Sports Recovery** The company recently spotlighted on ‘Startup Morning Coffee’ is Commas Company, which operates ‘Grifit’, a specialized sports recovery brand. Commas Company provides customized solutions and products for the recovery of muscle and joint injuries that can occur during exercise, offering an optimized recovery experience for each individual. They offer differentiated services through 1-on-1 customized recovery consultations, AI-based consultation automation and recommendation systems, and user community operation. With a wide product lineup including sports protectors, massage products, and nutritional sports supplements, they demonstrate the aspect of an integrated platform covering all aspects of recovery. They are currently further strengthening their technology and market competitiveness through CNT Tech's Sports Startup Jump-up Support Center program. **Step-by-Step Growth Strategy and Overseas Expansion Exploration** Commas Company's core competitiveness lies in its systematic, step-by-step growth strategy. In Phase 1, they accurately identify individual user needs through customized consultations with professional counselors, and in Phase 2, they enhance efficiency through AI-based consultation automation. Furthermore, they are strengthening user communities and maximizing the recovery experience by providing challenges and events to activate clubs. They have currently built a diversified revenue generation model based on e-commerce, content, and community, and are actively exploring overseas market entry through Japanese crowdfunding platforms. **CEO Jeon Hwa-sung's One-Point Comment: Overwhelming Growth and Synergy of Distribution Experts** CEO Jeon Hwa-sung offered unreservedly positive evaluations of Commas Company's growth potential. Driven by the increase in the recreational sports population and the overall growth of the sports market, Commas Company achieved approximately 3.5 billion won in sales last year, and is projected to continue its rapid growth this year, with an estimated 7.1 billion won in sales. In particular, the extensive distribution experience of the founders and members, gained from companies like E-Land, is a major driving force enabling Commas Company to quickly establish itself in the market and achieve high growth. Based on these strengths, Commas Company is expected to further distinguish itself in the domestic and international sports recovery markets.