Grip Lowers Individual Seller Barriers, Accelerating Creative Commerce Shift

## Live Commerce 'Grip' Declares Evolution into 'Everyone's Store' by Breaking Down Entry Barriers for Individual Sellers! The live commerce shopping app 'Grip' has implemented innovative policy changes to allow any individual seller to easily sell products. Grip Company has significantly streamlined the essential document procedures for seller entry starting in May, **opening the door wide for individuals without a business registration certificate to sell their products on the platform.** This measure provides a hassle-free path into the live commerce market for novice sellers with no prior sales experience, and it is especially good news for various individual sellers who previously found it difficult to enter the online space. Now, overseas direct purchase sellers, traditional market merchants, local farmers and fishermen, small offline store operators, and even neighborhood prop shop owners can directly communicate with consumers through live broadcasts and open up new sales channels without complex registration processes. This goes beyond mere easing of requirements; it is a **strategic decision to realize Grip's vision of 'Everyone can sell.'** Grip plans to attract more individual sellers, including small business owners, self-employed individuals, and one-person content creators, to explosively increase the number of sellers and live broadcasts, thereby strongly driving overall sales growth. Grip Company intends to **transform its platform into 'Creative Commerce'** through these changes. The ambition is to move beyond one-time transactions between sellers and customers, fostering continuous relationships and strengthening a strong fandom culture based on real-time communication. This strategy aims to provide a unique commerce experience by directly connecting sellers and consumers through vivid live broadcast communication, differentiating it from person-to-person (C2C) marketplaces like Danggeun Market and Bungaejangter. Kim Tae-soo, CEO of Grip Company, emphasized, “This reorganization has broadened the door for anyone, from novice sellers with no sales experience to various individual creators, to easily start live commerce.” He added, “Moving forward, we will continue to expand a commerce ecosystem where sellers can directly connect with customers based solely on their talents and products, and build lasting relationships.” Now, open your own store on Grip and seize the opportunity to meet the world!