Workers High Overhauled as Flagship Store

"FLAGSHOP," set to transform all everyday spaces into venues for special consumption experiences, has finally unveiled itself. Workers High, which has successfully operated the corporate welfare service "O'Fresh" and the commercial space retail service "Workers Market," has rebranded under the new name "FLAGSHOP" by redesigning its entire brand. FLAGSHOP aims to extend the distinctive impression of "flagship stores," previously only enjoyable at a brand's representative store, to various everyday spaces around us. This incorporates a strategic vision to provide users with a clearer and richer experience by integrating welfare, retail, and media functions under one intuitive brand. The core of FLAGSHOP lies in being a "space retail platform" that provides retail experiences optimized for various spaces. Its spectrum is wide, ranging from customized welfare services for offices to smart retail facilities installed in commercial spaces like hotels, residences, and schools. Additionally, by operating "FLAGMEDIA," which displays personalized advertisements utilizing accumulated consumption data and and advanced technology, it presents a new marketing channel that naturally connects brands and consumers, from sampling to targeted marketing. One of the highlights of this rebranding is the introduction of "FLAGZONE." FLAGZONE curates popular desserts leading the latest F&B trends, such as Seongsu-dong donuts and Yeonnam-dong bagels, making them easily accessible in everyday life. When new products arrive, a 'FLAG ON' icon lights up, offering users the joy of new discoveries, which will symbolize the differentiated consumption experience that FLAGSHOP pursues. FLAGSHOP can be installed wherever there are visitors, including factories, subway stations, hospitals, gyms, apartment communities, and employee welfare snack services. It has already proven its effectiveness in various spaces by not only enhancing consumer convenience but also improving space value and generating tangible monetization results. It provides a smart solution that even reduces the operational burden on space owners through regular product display and management, and the provision of consumption reports. The newly reorganized BI will strengthen brand recognition with its simple and intuitive design and establish itself as a symbol of the new retail experience that FLAGSHOP will lead. Kim Choong-hee, CEO of Workers High, emphasized that this rebranding goes beyond a mere name change, being the result of a deep understanding of the essence of space and a customer-centric redesign of the entire business, pledging to grow FLAGSHOP into a brand that continuously offers new consumption experiences in the closest places in everyday life.