Workers High Launches 'GALF' Mobile Booth: Brand Experience & Welfare, All in One

## Workershigh Takes Over Offices: Announcing Innovation in Brand Experience with Mobile Pop-up Platform 'GALF' Workershigh, which is innovating the paradigm of retail experience, has officially unveiled 'GALF,' a mobile sampling booth service designed to inject new vitality into office spaces, drawing significant market attention. For its first pilot event, it visited the headquarters of HR tech company Wantedlab and carried out a successful collaboration with food tech brand Nuldam. 'GALF' reveals its identity in its name, which is 'FLAGSHOP' spelled backward. This signifies a 'counter-intuitive' strategy where brands seek out customers, transcending the limitations of fixed spaces. For busy office workers, it delivers the vibrant experience of a Seongsu-dong pop-up store right to their office door, and for brands, it provides the opportunity for a premium 'office media platform' to communicate closely with potential customers. GALF roams through urban office districts, realizing a new form of 'visiting retail' that offers fresh brand experiences to the daily lives of office workers. The first event, held at Wantedlab's headquarters from 8 AM to 11 AM during commute hours, served as an energy source for employees to start their day vibrantly. Nuldam's best-selling bagels, Share Garden Kitchen's spreads, and samples of a new energy drink all received an explosive response, with all prepared quantities selling out early in the event. Participating employees highly praised it, saying, "It feels like a Seongsu-dong pop-up store has been moved to the office," which further enhanced its significance by creating synergy with Wantedlab's corporate culture, which is genuinely committed to improving employee welfare. GALF possesses the characteristics of an advanced marketing platform that goes beyond simple sampling. Booth layouts can be freely designed according to marketing objectives, and focus can be enhanced with a single-brand booth. Furthermore, the ability to plan sophisticated follow-up marketing campaigns by linking with customer database (DB) collection functions is a unique value provided by GALF. After the event, a report containing qualitative insights based on behavioral analysis, beyond simple numerical data, is provided to the brand company, expected to serve as a practical compass for future marketing strategy development. A Flagshop official emphasized, "GALF fully embodies Flagshop's strengths, which include end-to-end design from space planning to operation and brand connection," adding, "It will provide unique brand experiences and welfare to employees, and strategic touchpoints for brands to directly communicate with office workers, who are their core consumer base." Furthermore, Flagshop plans to expand its business by offering a rental service for GALF mobile booths to advertising agencies and marketing professional organizations, supporting more partners to utilize this innovative mobile platform. GALF is transforming office spaces into new marketing battlegrounds, presenting a blueprint for future retail and brand communication.