Wolgeupjaengibujadeul Debuts 'Gujhaejwonaejip' Beta, a Personalized Real Estate Brokerage

Wolgeupjaengi Bujadeul has taken another step forward in making the dream of home ownership a reality. 'Wolgeupjaengi Bujadeul', a wealth management platform for office workers, is officially launching the beta service of 'Save My Home (Gooaejwo Naejip)', a personalized real estate brokerage solution for customers aspiring to own a home. This marks a significant turning point for Wolgeupjaengi Bujadeul, as it provides more in-depth services to existing students of its home ownership education content and ventures into the proptech business sector. 'Save My Home' meticulously analyzes detailed data such as a customer's asset size, areas of interest, preferred unit sizes, and past site visit history to assign the most suitable dedicated expert to each customer. These experts are certified real estate agents affiliated with Wolgeupjaengi Bujadeul, carefully selected based on their on-site experience and outstanding performance. The service provides one-stop support for the entire home ownership process, from initial consultation to property search, site visits, and final contract confirmation. Customers will be able to conveniently and efficiently navigate the often complex and daunting home ownership process with the help of experts. Notably, Wolgeupjaengi Bujadeul has adopted a 'B2C2B' win-win model that collaborates with the existing real estate brokerage market. The strategy is to contribute to the revitalization of the real estate brokerage market by connecting customers with a high interest in home ownership to the industry. It provides convenient information exploration and a reliable brokerage experience to education subscribers, while offering customer acquisition cost (CAC) reduction benefits to local real estate agencies, thereby creating a mutually beneficial structure for all. Currently, 'Save My Home' is operating on a limited basis, targeting customers selected as testers from among those enrolled in the home ownership curriculum. During this beta test period, the company is fully committed to building infrastructure to enhance the customer experience. The establishment of a brokerage corporate subsidiary and the securing of key personnel for service operation have already been completed. In the future, customer convenience features such as chat and payment, as well as systems to enhance the work efficiency of affiliated certified real estate agents, are planned to be added to the platform. Lee Jung-hwan, CEO of Wolgeupjaengi Bujadeul, stated, "'Save My Home' is a proptech business experiment to innovate the home ownership customer experience, and an important attempt to create a win-win structure with the existing industry," expressing his aspiration to provide new opportunities to the real estate brokerage market through technological advancement. After solidifying a stable operational foundation, the company plans to expand industry partnerships and actively provide opportunities for existing brokerage firms to broaden their customer reach.