We Are The: End-to-End OSLE-AAF Integrated Solution Unveiled

We Are The is reshaping the global fashion tech market with its OSLE Global-AAF integrated solution. The company has enhanced the capabilities of its online apparel production platform, 'OSLE Global,' and officially launched its China sourcing solution, 'All About Fashion (AAF),' thereby initiating comprehensive innovation that spans the entire value chain of the global fashion industry. This strategy aims to redefine the market landscape by resolving the chronic inefficiencies and unpredictable risks inherent in the fashion industry – from design planning, production, and sourcing to distribution – through a data-driven integrated system. Until now, the fashion industry has consistently faced challenges due to its fragmented offline-based structure, information asymmetry, and opaque distribution systems. In particular, despite the domestic Dongdaemun market, valued at 15 trillion won annually, heavily relying on Chinese sourcing, these structural limitations have acted as key impediments to the growth of fashion brands. We Are The's 'OSLE Global' is a production intelligence platform that addresses inefficiencies in the production process. It provides an optimized production portfolio for each brand, based on data from over 4,300 partner factories in Korea and China. Through 'data-driven strategic production,' 'borderless integrated workflow,' 'cost competitiveness through structural innovation,' and 'verified network and local management,' it eliminates production complexities and enables designers and brands to focus on their core competency: 'creativity.' OSLE has solidified its leadership in the domestic online apparel manufacturing market, achieving 5,000 cumulative orders and 1.5 million cumulative pieces. The newly officially launched 'All About Fashion (AAF)' is considered a key solution to resolve long-standing inefficiencies in the Chinese fashion sourcing market. Through direct system integration with 'Yishou,' China's largest wholesale platform, it provides real-time access to over 20,000 new product information and trend data daily. Additionally, it supports business profit maximization with flexible sample purchases starting from just 3 pieces, eliminating inventory burden, and offering over 10% point accumulation benefits for purchases of 5 or more pieces. In addition to these integrated solutions, We Are The has focused on strengthening its local network. Last March, the company signed a Memorandum of Understanding (MOU) with the Xuchun Garment Industry Association at the '2025 China International Fashion Week,' and successfully completed its role as the official Korean partner for '2025 BIRD FASHION FAIR,' the first collaborative project since the MOU, thereby demonstrating local trust. In particular, Muse Corporation, which is responsible for AAF's local operations in China, has developed the 'Korean Brand Pavilion' project through a partnership with Yifa Group, and has currently brought 20 Dongdaemun brands into the Xinyifa Shopping Mall. With a mid-to-long-term goal of attracting 200 brands, it actively supports Korean fashion brands' entry into and successful establishment in the Chinese market. Jo Hyung-il, CEO of We Are The, stated, "Through the synergy of OSLE and AAF, we will holistically resolve the inherent inefficiencies in production and sourcing within the fashion industry using data and systems, ushering in an era where fashion brands succeed based on 'verified data' rather than 'intuition.'" He expressed his ambition to set a new standard in the global fashion tech market.