V-CAT Unveils 'Krijen Lab' for AI Video Production

VCAT, a leader in AI-based marketing solutions, has officially launched 'CREAGEN LAB' to address companies' concerns about AI adoption and open a new horizon for video content creation. Recognizing the reality that many companies, while focusing on AI's potential, are at a loss as to how to apply it to actual content creation, VCAT helps companies directly experience AI video creation and explore customized utilization strategies through CREAGEN LAB. The core of CREAGEN LAB lies in VCAT's proprietary generative AI solution, 'CREAGEN'. With the added planning and editing expertise of seasoned video professionals, it is now possible to easily produce high-quality brand videos without expensive filming equipment or model recruitment. Examples include perfectly recreating the 1980s store exterior of a 50-year-old traditional chicken brand using AI, or implementing desert scenes with AI that were impossible to film in reality to emphasize "lustrous hair even in a dry desert." These cases clearly demonstrate its infinite possibilities. This brings about groundbreaking cost savings of over 90% compared to traditional video production methods, enabling the creation of content optimized for a brand's strategy and message in various formats, from short marketing videos to cinematic advertisements resembling movies. Furthermore, CREAGEN LAB also operates a customized 'AI Production Onboarding Program' for companies' 'generative AI internalization'. Through systematic consulting, including image generation practice, prompt utilization methods, and content creation workshops, it helps companies build their own AI utilization capabilities. Jeong Beom-jin, CEO of VCAT, emphasized, "AI is now an essential element of corporate competitiveness, and quickly identifying and adopting the right tools for one's company is key." He added, "CREAGEN LAB will be an important stepping stone for companies to directly experience AI video creation and internalize content production capabilities," and declared that VCAT will continue to explore the infinite possibilities of generative AI and lead innovation in the field of content creation. VCAT, which has already collaborated with leading domestic companies such as Naver, Hyundai Motor, and Amorepacific, providing various marketing solutions including banner images, short-form videos, and SNS content, is expected to further strengthen its unique leadership in the AI-based content creation market through the launch of CREAGEN LAB.