Treasure Hunter Buzz & B Launches AI YouTuber PPL Marketing Solution
An innovative encounter that will change the landscape of YouTube marketing! MCN Treasure Hunter, which boasts a network of 2,000 top domestic creators, and Buzz & B, an AI specialized company proud of its vast video data analysis technolog...
An innovative encounter that will change the landscape of YouTube marketing! MCN Treasure Hunter, which boasts a network of 2,000 top domestic creators, and Buzz & B, an AI specialized company proud of its vast video data analysis technology involving over 400 million cases, have joined hands. This is to go beyond the limitations of unpredictable traditional YouTube advertising and usher in an era of data-driven, high-efficiency PPL marketing.
The integrated execution model born from the collaboration of both companies offers advertisers all processes, 'from performance prediction to execution and reporting,' easily and quickly. Buzz & B's AI platform 'vling' analyzes 400 million video data points to precisely quantify creator-brand suitability, influence, reach, conversion potential, and more.
Based on this powerful data, Treasure Hunter selects creators optimized for achieving advertisers' KPIs (views, watch time, call to action), directly plans and produces attractive storytelling-centric content, and takes responsibility for its performance. This maximizes advertiser ROI through the synergy combining the impact of 2,000 creators and the precision of AI.
With the perfect harmony of content expertise and data technology, advertisers can now operate influencer marketing in a more systematic and automated manner. Starting with this collaboration, both companies plan to create continuous synergy, such as expanding package products and developing customized campaigns, thereby leading the future of YouTube marketing.
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