The Salaried Rich, A Record 454 Million Minutes of Learning!

'Wolgeupjaengibujadeul,' a wealth management platform for office workers, recorded overwhelming performance, surpassing 454 million minutes of cumulative learning time for its educational content. This vast amount of learning, approximately 7.57 million hours, especially its core original content such as 'My Own Home,' proved its immense popularity by recording over 370 million minutes (approximately 6.2 million hours). As of 2024, the average annual learning time per person reaches approximately 46 hours for original content, and about 37 hours when considering all content. Remarkably, last year saw a repurchase rate nearing 40% and a course completion rate exceeding 70%. This clearly demonstrates that customers are not just learning, but are deeply engaged with the platform, forming a strong 'fandom.' The key driving force behind this success lies in strengthening the 'community.' With the full-scale launch of community services in the second half of 2023, customers can now experience the entire wealth management learning process, from acquiring expert information and attending lectures to setting goals, interacting with peers, and gaining motivation, consistently and deeply on a single platform. 'Wolgeupjaengibujadeul' plans to continuously expand its platform ecosystem and explore new business opportunities based on this community-centric growth model. CEO Lee Jeong-hwan stated, "Our differentiated curriculum and advanced community experience have built a robust fandom," and expressed his ambition to further strengthen the platform's competitiveness by expanding customer experience in the future.