Soomgo Unveils 10th Anniversary Brand Identity Content

Sumgo, which has connected hidden experts and customers in daily life for 10 years, announced a new leap forward by launching a large-scale rebranding campaign to mark its 10th anniversary. Beyond simple connections, Sumgo declared its transformation into a comprehensive life skills platform, adopting the new slogan 'Life Skills for a Better Everyday Life,' aiming to enhance the quality of life and enable positive changes through its service. The brand video, released to embody this new vision, vividly showcases customers enriching their lives through Sumgo in various everyday moments, from moving and interior design to boxing lessons and pet training. The process of solving problems with expert help and learning new skills to progress is naturally depicted, evoking deep empathy from viewers. This video can be found on Sumgo's official YouTube and Instagram channels. In particular, the interview content released under the title 'The Power to Progress: Small Innovators in Everyday Life' genuinely captures the moments of change experienced directly by Sumgo members. Stories include transforming an old apartment into a beautiful newlywed home, pioneering a new career through Chinese lessons, and an owner-barista's journey of making a dream a reality, all resonating deeply with customers. Experts are also featured expanding their businesses on Sumgo based on their expertise, creating 'their own path.' The stories of three such experts—one who became a successful entrepreneur based on their cleaning business experience in Australia, a drawing lesson expert from Paris, and another who started a new challenge as an organization and storage consultant—prove that Sumgo goes beyond simple matching to become a reliable business partner. This interview series can be found on Sumgo's official website and app. A Sumgo official stated that through this campaign, they aim to provide customers with a better everyday life through 'life skills' and offer experts growth opportunities as 'business partners.' Since its service launch in 2015, Sumgo has established itself as Korea's leading expert matching platform with over 1,000 types of services, including moving, cleaning, and hobby lessons, currently boasting an overwhelming market presence by connecting 14 million subscribers with over 2 million experts. This rebranding will be a crucial turning point, signaling its leap to become a 'comprehensive life skills platform' that positively impacts customers' lives across the board, built upon such extensive infrastructure.