SOME BY MI and I'm from Launch in 1,483 US Ulta Stores

**K-beauty takes the US market by storm! Landing International achieves a remarkable feat, exceeding weekly sales predictions for brands entering Ulta Beauty by 25%** Landing International, a leader in global K-beauty distribution, is solidifying K-beauty's position in the US beauty market through a strategic partnership with ULTA Beauty, the largest beauty specialty retailer in the United States. Notably, as soon as select products from domestic clean beauty brands Some By Mi and I'm From were pre-released on Ulta Beauty's online mall, they exceeded weekly sales predictions by an impressive 25%, demonstrating explosive popularity. Building on this successful start, the two brands are set to enter all 1,483 Ulta Beauty offline stores on July 20th, further spreading the K-beauty craze across the United States. Last month, Landing International successfully introduced three key hypoallergenic anti-aging products from Some By Mi – Retinol Intense Reactivating Serum, Retinol Intense Advanced Triple Action Eye Cream, and AHA BHA PHA 30 Days Truecica Clear Pad – to 1,200 stores, with plans to expand the lineup to nine products on July 20th. Furthermore, starting this month, 12 nature-derived skincare products from I'm From, including Mugwort Gel Cleanser and Rice Glow Peel Off Mask, will be introduced to 279 Ulta Beauty stores, aiming to broaden the choices available to US consumers. All these products will be available in Ulta Beauty's 'Mass Skincare' section, which focuses on functional cosmetics at reasonable price points, as well as on their online mall. Jung Sae-ra, CEO of Landing International, stated, “With global interest in K-beauty at its peak, products offering effective solutions for various skin concerns are particularly receiving an enthusiastic response in the US market.” She added, “We will continue to provide full support to K-beauty brands with differentiated brand philosophies and excellent product quality, enabling them to establish a unique position in the local market.” Landing International prides itself on its expertise in supporting the entire process for K-beauty brands' successful entry into the US market, from brand storytelling and product localization to customized marketing and distribution. To date, it has successfully launched over 100 K-beauty brands into major US retail channels such as Target and JCPenney, thereby elevating the status of K-beauty. Moving forward, Landing International plans to actively discover new brands that reflect the latest global skincare trends, such as 'skin barrier restoration' and 'glass skin,' and local consumer needs. By supporting their successful entry into the global market, it aims to further expand K-beauty's influence.