Snax Targets China Market with Strategic Local Marketing Alliance

Web3-based pet lifestyle platform SNAX announced its full-fledged entry into the vast Chinese market, stating on the 6th that it had signed a strategic partnership with Mango Labs, a local Web3 marketing specialist company. Mango Labs is a top-tier agency and investment advisory firm that has successfully supported the entry of major projects, such as Aptos, into the Chinese market and assisted with centralized exchange (CEX) listings. In partnership with Mango Labs, SNAX plans to promote community building and brand marketing within China and actively seek collaborations with renowned Greater China KOLs (@Moon1ightSt, @BITWU.ETH). This partnership clearly demonstrates SNAX's determination to preemptively capture the explosive potential of the Chinese Web3 and pet markets. The Chinese pet market is rapidly growing, driven by increasing incomes and the rising trend of 1-2 person households, with the 'Jiulinghou' (90s-born) and 'Balinghou' (80s-born) generations emerging as key consumer groups. iiMedia Research has proven the market's immense size by projecting that the Chinese pet market will reach approximately 811.4 billion yuan (approximately 164 trillion KRW) by 2025. SNAX plans to extend its influence not only to this enormous market but also to Taiwan (30%) and Hong Kong (9%), which have high proportions of pet-owning households. A SNAX official stated, "We partnered with Mango Labs to respond with an optimized strategy for the Chinese market, which is an emerging powerhouse in the Web3 and pet industries," and expressed aspirations to "provide innovative Web3 experiences to Chinese pet owners through the SNAX platform and the AI-powered super app Foodie."