ShopBack Korea Breaks ₩1 Trillion in Transaction Value in 5 Years

ShopBack Korea, an Asia-Pacific shopping referral platform, has set a monumental milestone of 1 trillion won in cumulative transaction value within 5 years of its entry into the domestic market. Since its initial entry into the Korean market through the acquisition of Ebates Korea in April 2020, it has recorded remarkable growth and is solidifying its position. Yang In-jun, General Manager of ShopBack Korea, stated that the company is continuously expanding partnerships with leading e-commerce merchants in various sectors such as travel, fashion, home appliances, digital, and outdoor activities, and is focusing on providing substantial cashback benefits to users. ShopBack Korea's achievements are clearly evident through various metrics. The average annual purchase frequency per customer has exceeded 17 times, and cumulative app downloads have surpassed 1 million. Particularly in the travel sector, the company achieved remarkable results by more than doubling its users year-on-year, proving high consumer trust and satisfaction. ShopBack, which is accelerating its global market expansion, is actively expanding its service areas beyond Asia to European and APAC markets such as Germany and New Zealand, with the goal of an IPO (Initial Public Offering). General Manager Yang emphasized that in line with this, the company will continuously strive to strengthen its services. Established in Singapore in 2014, ShopBack is a global cashback leader with over 40 million users across 12 markets worldwide. ShopBack Korea is gaining significant traction with its cashback system, where consumers receive actual 'cash' back, and is maximizing consumer benefits by building strong partnerships with over 300 brands in various sectors including travel, open markets, fashion, digital, and food delivery.