Sajo Launches AI Platform 'Sajwo' Connecting Korea-Japan Cross-Border E-commerce

**Complicated Overseas Direct Purchases, Radically Transformed by AI! SAZO, Having Attracted 780 Million JPY in Investment, Fully Launches Domestic 'Sazyo' Platform** AI cross-border commerce startup SAZO, which garnered attention by successfully attracting a large-scale investment of 780 million JPY (approximately 7.8 billion KRW) in the Japanese market, is finally officially launching its 'Sazyo' platform, a direct and reverse direct purchase service for domestic consumers. By innovating the complexity and inconvenience of existing overseas direct purchases with AI technology, it is expected to elevate the shopping experience between Korea and Japan to the next level. SAZO, led by CEO Kil Maro, has already proven its technological prowess and market potential by successfully launching an AI direct purchase service for Korean products in Japan in October 2024. Now it's the turn of domestic consumers. The 'Sazyo' platform has officially partnered with major Japanese online shopping malls such as Rakuten, Mercari, and Yahoo Japan Flea Market, enabling convenient searching and purchasing of numerous products from these platforms directly on the 'Sazyo' page. And that's not all. If you wish to purchase from a non-partnered Japanese shopping mall, simply enter the URL of the product page. SAZO's advanced AI will instantly analyze the page and automatically calculate the exchange rate, customs duties, and international shipping fees to present the final payment amount. All processes, from cumbersome customs clearance to domestic delivery, are automated, allowing you to easily receive your desired Japanese products with just a few clicks. For the launch of this domestic service, SAZO has completed the establishment of its Korean branch and assembled a competent development team dedicated to global service development and operation. Furthermore, by meticulously building a logistics network from overseas product storage to rapid delivery to domestic consumers, it is demonstrating a strong commitment to the Korean market. SAZO's vision doesn't stop here. Ultimately, it plans to accelerate the development of an AI reverse direct purchase service for domestic distribution companies. By building an innovative platform that allows Korean companies to directly sell products in the Japanese market without complex procedures, it aims to establish itself as a hub of the cross-border commerce ecosystem connecting both Korea and Japan. CEO Kil Maro stated, "Global preference for Korean products, including K-Beauty and K-Fashion, is explosively increasing beyond K-Pop. Within this trend, 'Sazyo' will solidify its position as the most powerful AI reverse direct purchase platform, enabling Korean companies to efficiently enter the global market. Beyond simple intermediation, we will open a future of coexisting commerce for both Korea and Japan."