Queenit's 40s-50s Anti-Aging Strategy Drives 95% H1 Beauty Sales Jump

## Queenit Emerges as a Powerhouse in the 4050 Beauty Market! Responds to Customer Support with 'Beauty Festa' and 95%↑ H1 Transaction Volume Queenit, a lifestyle platform for the 4050 demographic, is establishing an unrivaled presence in the beauty market. According to Rappolabs (CEO Lee Byeong-jun), Queenit's beauty category transaction volume for the first half of 2025 surged by an astounding **95%** year-over-year, with the number of ordering customers dramatically increasing by **148%** and the number of orders by **118%**. This success is attributed to Queenit accurately identifying the deepening skin concerns and lifestyle of 4050 female customers, with strategies such as **strengthening the curation of high-performance skincare products** and **expanding brand lineups** proving effective. Queenit customers showed particular interest in products with ingredients and efficacy specialized for anti-aging, addressing concerns such as reduced skin elasticity, wrinkles, melasma, and blemishes. Indeed, skincare products accounted for 60% of the total beauty category transaction volume, with high-performance product lines such as essences, ampoules, and eye creams dominating top sales. Queenit introduced anti-aging products, segmented by theme, based on core ingredients such as hyaluronic acid, stem cells, and collagen. As a result, 'Centellian24' saw its transaction volume grow by 95%, and the functional ampoule brand 'Cledbel' achieved an astonishing 244% growth. The number of beauty brands joining the platform increased by 249%, and the total number of products grew by over 61%, solidifying its position as a specialized beauty platform. Driven by this strong customer support, Queenit will host the **'Queenit Beauty Festa' for 5 days starting on the 21st**. This is a golden opportunity to discover over 3,000 beauty products from more than 300 popular brands, including Sulwhasoo, HERA, AGE 20's, Clio, and Dr.G, at discounts of **up to 95%**. A Queenit official stated, "Based on 'functionality' and 'trust,' which 4050 customers value most in beauty, we will continue to strengthen our high-performance beauty selection tailored to their lifestyles, further solidifying our position as a customized beauty platform for the 4050 demographic." Don't miss out on the new 4050 beauty trends presented by Queenit!