Pint Robo-advisor's AUM Exceeds ₩300 Billion, Captures 65% RA Market Share
## Fint Dominates Market, Surpassing 300 Billion KRW in RA AUM Based on Individual Investor Trust Fint, December & Company's 'fint,' a leader in Korea's robo-advisor (RA) market, has demonstrated an overwhelming presence by surpassing 300 b...
## Fint Dominates Market, Surpassing 300 Billion KRW in RA AUM Based on Individual Investor Trust
Fint, December & Company's 'fint,' a leader in Korea's robo-advisor (RA) market, has demonstrated an overwhelming presence by surpassing 300 billion KRW in Assets Under Management (AUM), based on the fervent trust of individual investors. This remarkable achievement is particularly significant as it was accomplished solely with funds from individual investors, without any institutional or corporate clients.
As of the 17th, Fint's discretionary investment management amount recorded approximately 303.5 billion KRW. According to data from the Koscom Robo-Advisor Testbed Center, this figure accounts for approximately 65% of the total AUM of all RA discretionary management firms that passed the testbed, proving Fint to be an undisputed market leader. In terms of the number of subscribers, a staggering 80% of all customers chose Fint.
Since its service launch in April 2019, Fint has consistently maintained its No. 1 market share in Korea's RA discretionary investment market. After surpassing 100 billion KRW in December 2021 and recently reaching 200 billion KRW, Fint has now broken through the 300 billion KRW mark in just nine months, demonstrating rapid growth and leading the market.
Fint's core is its AI engine, 'ISAAC'. It constructs optimal customized portfolios tailored to individual investment tendencies and conditions, and swiftly rebalances them in response to rapidly changing market situations, managing customer assets stably.
In particular, Fint is focusing on strengthening its tax-saving account management services. Combined assets in tax-saving accounts, including Individual Pension Savings, Individual Retirement Pension (IRP), and Individual Comprehensive Asset Management Accounts (ISA), currently approach 90 billion KRW, with the IRP service alone recently surpassing 10 billion KRW in AUM. December & Company launched Fint's IRP advisory service last January, and subsequently, through its designation as an innovative financial service by financial authorities, partnered with over 11 financial institutions, successfully entering the IRP discretionary investment market in April.
Currently, Fint is actively expanding by showcasing ETF-type algorithms with partners such as Samsung Securities, Korea Investment & Securities, and NH NongHyup Bank. The opening of services with major banks and securities firms, including KB Kookmin Bank and IBK Industrial Bank of Korea, is also scheduled within the year, raising further anticipation.
Song In-sung, CEO of December & Company, emphasized that this milestone of surpassing 300 billion KRW in AUM is attributable not only to Fint's outstanding technology but also to the deep trust customers have placed in them. He stated his aspiration: "We will continue relentless technological innovation to become true asset managers who go beyond merely supporting asset growth, helping healthy investment habits take root in our customers' lives." Fint is expected to continue supporting individual investors in managing their assets more easily and wisely based on AI technology, setting new standards in Korea's robo-advisor market.
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