Pinkfong Company, LG Electronics Launch Smart TV Shopping Service

The era of enjoying content and even shopping on internet-connected TVs! Global popular character Pinkfong has partnered with LG Electronics to bring a fresh breeze to the Connected TV (CTV) commerce market. The Pinkfong Company has opened a 'Pinkfong Brand Zone' on 'ShopTime,' LG Smart TV's exclusive shopping platform, marking the first time a domestic content company has entered the CTV commerce market. This reflects the latest trend of 'shoppable commerce,' where products can be purchased in real-time while watching content. Now, LG Smart TV users worldwide can directly access popular Pinkfong products linked to videos right on their TV screens. The Pinkfong Company's overwhelming content power, boasting the world's No. 1 YouTube views, a cumulative 150 billion views, and with overseas sales accounting for 70% of its revenue, is now expanding into commerce. In the Pinkfong Brand Zone, families can watch Pinkfong content together and directly purchase 22 popular products, including the 'Baby Shark Sing-Along Sound Book,' which has sold over 1 million copies in the US. Not stopping there, the premium kids' membership 'Pinkfong Plus,' which boasts 7 million monthly active users (MAU), has also been introduced to ShopTime. This allows children to enjoy over 30 types of Pinkfong play-learning apps to their heart's content on the large TV screen, moving beyond mobile screens, thereby enabling a more immersive and proactive learning experience. The Pinkfong Company evaluates this collaboration as "a milestone demonstrating new possibilities for the convergence of content and commerce," and announced plans to diversify its global distribution channels, focusing on rapidly growing CTV commerce markets such as the US and UK, and expand entertainment experiences that everyone can enjoy. The future of TV shopping that Pinkfong and LG Electronics will open together is highly anticipated.