Mobidoo Draws Attention at Digital Marketing Summit

Mobidoo, a leader in domestic live commerce and short-form video marketing, participated in the 'Digital Marketing Summit 2025' held at COEX, Seoul, from April 10th to 11th, where it garnered attention by showcasing innovative marketing solutions. This year's event, marking its 10th anniversary, was the largest digital marketing conference in Korea, serving as a platform to present future marketing directions. At this summit, Mobidoo primarily showcased its proprietary e-commerce sales growth solution ‘Sauce,’ which integrates industry-leading live commerce and short-form ad data. In particular, its live commerce performance marketing service 'Sauce Ad' and short-form boosting service 'Clip Booster' received enthusiastic interest from attendees. Sauce Ad, based on its expertise in successfully leading over 4,600 campaigns and 2,000 brands, provides customized live commerce advertisements optimized for each broadcast. At the event booth, a platform was introduced that allowed advertisers to directly apply for ads and check real-time data, receiving favorable reviews. Furthermore, a dashboard that intuitively displayed live campaign performance, as well as performance by media channel and time slot, captivated the attention of attendees. Clip Booster is a target-customized boosting service that exposes short-form videos to over 14,000 affiliated media platforms with a single click. At this event, the new service 'Oh! Clip Booster,' in partnership with OK Cashbag, garnered particular attention. This service utilizes the shopping tab of the OK Cashbag app, presenting a strategy to maximize advertising efficiency by effectively exposing short-form videos to highly purchasing consumers in their 30s and 40s. Numerous marketing experts who visited the event venue expressed deep interest in the explosive future potential of live commerce and short-form marketing, and showed great enthusiasm for Mobidoo's strategic approach in generating tangible marketing results. Lee Yun-hee, CEO of Mobidoo, stated, "In the rapidly changing digital marketing environment, live commerce and short-form videos have emerged as key channels directly connecting brands and consumers." She emphasized, "Mobidoo will continue to strengthen data-driven performance marketing and consistently provide innovative services to help brands achieve optimal efficiency."