Lucentblock Clinches Land Ministry Award at Real Estate Startup Competition

## Leading Innovation in Real Estate Fractional Investment: Lucentblock's 'SOU' Achieves Minister of Land, Infrastructure and Transport Award Lucentblock, which operates the innovative real estate fractional investment platform 'SOU', has proudly received the Minister of Land, Infrastructure and Transport Award at the '2025 Real Estate Service Industry Startup Competition', drawing significant attention from the proptech industry. In this competition, which marks its 8th anniversary this year, Lucentblock clinched the grand prize in the growth and leap category, thereby officially recognizing the innovativeness and marketability of its business model. Lucentblock's core business model is to precisely diagnose undervalued commercial districts based on public data, and to reconfigure buildings within those commercial districts into 'fractional investment products' that can be invested in with small amounts. This simultaneously lowers the entry barrier for real estate investment, while contributing to local economic revitalization and presenting a unique win-win model where investors and local small business owners grow together. The judging committee highly evaluated this original approach. In fact, Lucentblock has successfully sold out a total of 11 products to date, and in July, it confirmed the sale of 'SOU No. 3 Daejeon Startup Space,' marking its first successful exit. Particularly in the case of 'SOU No. 3,' approximately 60% of all public offering participants were citizens of Daejeon, and through cooperation with Daejeon City and the Eoeun-dong Merchants Association, it operated a 'Local Neighborhood Membership' program, thereby increasing investors' use of local commercial districts and contributing to the sales growth of small business owners, successfully linking investment with local economic revitalization. Headquartered in Daejeon, Lucentblock is solidifying its position as the first Financial Services Commission-designated innovative financial service provider outside the Seoul metropolitan area. Heo Se-young, CEO of Lucentblock, stated, "This award is a result of the recognition of our business model's innovativeness and marketability," adding, "Moving forward, we will focus on providing ownership opportunities to more people and expanding our win-win model that connects with local commercial districts." With this grand prize, Lucentblock will receive various benefits, including customized 1:1 mentoring encompassing startup education and investment attraction consulting, support for public data held by the Korea National Research Institute for Human Settlements and the Korea Real Estate Board, opportunities to participate in government-wide public data utilization startup competitions, and free occupancy in the 'Proptech Village' within the Korea Real Estate Board's Seoul Gangnam office for one year, among other things, with even greater growth expected in the future.