Landing International's K-Beauty Tour for US Ulta Beauty Influencers a Success

## Global Influencers Fall for K-Beauty's Charm: Landing International 'K-Beauty World Summer School 2025' Successfully Concludes! Landing International, a leader in global K-Beauty, successfully concluded its 'K-Beauty World Summer School 2025' tour, held with great enthusiasm, by inviting global influencers from Ulta Beauty, a prominent U.S. beauty retailer, and influential magazine editors to Korea. This special seven-day journey, which took place from May 31st to June 6th, saw the participation of 10 individuals, including members of Ulta Beauty's official influencer group 'Ulta Beauty Collective' and editors from world-renowned magazines such as Nylon and Allure. Notably, two mega-influencers with over a million followers also joined, ready to spread the true charm of K-Beauty worldwide. They created diverse content directly, combining K-Beauty with traditional Korean elements, and shared profound experiences. Planned as a core part of Landing International's large-scale marketing program 'K-Beauty World,' this tour featured five hot K-Beauty brands – Neogen, Rom&nd, Mixsoon, Sungboon Editor, and Unleashia – all participating to offer unique experiences found nowhere else. Participants directly learned the latest K-Beauty makeup trends from Unleashia artists and cheered at Rom&nd's 'Pink Office' in Seongsu-dong as they created one-of-a-kind lip products after a personal color diagnosis. At Mixsoon's Myeongdong flagship store, they underwent detailed skin diagnoses and experienced vegan skincare routines using beauty devices, expressing immense admiration for K-Beauty's technological prowess. Beyond simple beauty experiences, time was also set aside to experience K-Beauty's deep-rooted traditions. At Neogen's Gangnam showroom, participants directly witnessed how fermented ingredients are applied in cosmetics through a makgeolli-making experience. In the tranquil Bukchon Hanok Village, they enjoyed Korean-style skincare sessions with Sungboon Editor products, feeling the cultural depth offered by K-Beauty with their whole being. All these vivid K-Beauty experiences will be produced as a 12-part documentary, scheduled for sequential release starting in July on Landing International's and Ulta Beauty's official YouTube channels. Sarah Jung, CEO of Landing International, stated, "This tour focused on fostering genuine interaction with overseas consumers through experiential events that highlight each brand's unique identity, going beyond simple online promotion. We will continue to actively support K-Beauty brands so they can firmly establish themselves in the global market." Landing International is already a key player that has successfully launched over 100 K-Beauty brands into major North American distribution channels such as Target and JCPenney. The large-scale participatory marketing program 'K-Beauty World,' which began in May, will continue to unfold both domestically and internationally until August, planning to further solidify K-Beauty's global standing.