Kocoji Launches 'Kocoji All Day' Personalized Audio Content Monthly Subscription Service

Global audio content platform Kokoji has officially launched 'Kokoji All Day', an innovative personalized monthly subscription service for children. Under the vision of "A child who listens well, a world that grows every day," the service's core goal is to help children, who are frequently exposed to screens, naturally enjoy audio content in their daily lives. 'Kokoji All Day' meticulously curates and provides audio content across a vast range of genres, including nursery rhymes, fairy tales, English, science, humanities, and character education, tailored to a child's age and interests. It features popular character content like Pororo and Pinkfong, as well as 'Kokoji Originals' produced directly by Kokoji's expert team, and exclusive partnership content such as 'Children's Science Dong-A' and 'Magic Cheonjamun'. The service is available for a monthly subscription fee of 12,900 won, and a 7-day free trial period is also offered. The biggest differentiator of this service is Kokoji's unique audio content curation system. Moving away from the existing children's content consumption model, which primarily depended on parental choice, it provides a content experience that satisfies both parents and children by deeply analyzing the child's actual listening patterns and preference data. Kokoji plans to evolve this system, starting with the advancement of its mobile app recommendation algorithm in the second half of this year, into an AI-based hyper-personalized recommendation service perfectly integrated with devices by 2026. Kokoji's personalization strategy is made possible by an integrated platform consisting of the speaker device 'Kokoji House', character figures 'Atti' containing audio content, and a linked app. All user data, such as which content children prefer and how often they listen, is automatically accumulated and analyzed during the process of children placing Atti figures on the speaker to play content, and then used for precise curation. With the introduction of this subscription model, Kokoji expects content consumption to shift away from popular hits and expand into a wider variety of long-tail content, significantly increasing consumption diversity and sustainability. Furthermore, it is anticipated to contribute to the audio conversion of text-based content and the activation of audio-first content production. Park Ji-hee, CEO of Kokoji, emphasized, "'Kokoji All Day' is more than just the launch of a subscription service; it's a significant milestone for Kokoji as it moves to the next stage of its growth roadmap." She added, "It will be a turning point, expanding beyond an alternative to excessive screen exposure to become an audio content-based lifestyle platform." She also stated that it would provide new revenue opportunities for creators and contribute to the expansion of the entire industry ecosystem, serving as a crucial stepping stone for Kokoji to lead the audio content industry in the Asia-Pacific region. Indeed, the Asia-Pacific audio streaming market is projected to be the fastest-growing worldwide, with an average annual growth rate of 19.2% from 2024 to 2030. Kokoji successfully entered the Taiwanese market last July, and 'Kokoji All Day', launched domestically, is also slated for expansion into the Taiwanese market within the year.