Jeon Hwa-sung's Startup Morning Coffee Ep. 1097: Successful Fundraising Strategy

Every morning, if you want to encounter new innovations, pay attention to 'Startup Morning Coffee,' a YouTube program led by CEO Jeon Hwa-sung. Airing live at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel, this program deeply illuminates the core competencies and market potential of various startups. It delivers vivid information to viewers through real-time communication, establishing itself as an essential platform that quenches the thirst for knowledge about the startup ecosystem. Today's innovation spotlight is on 'Orange Cow.' They are a pioneering company dedicated to developing hybrid cultivated meat that will change the paradigm of the existing livestock industry, especially 'whole-cut meat' similar to actual steak. Responding to the contemporary demands of promoting animal welfare and achieving carbon neutrality, they are presenting a new alternative in the future food market. Currently, the alternative meat market is dominated by plant-based meat, but Orange Cow is accelerating its technological development, focusing on the infinite growth potential of cell-cultivated meat. They are currently receiving agrifood accelerating support from CNTTECH, turning their potential into reality. Orange Cow's unique competitiveness lies in its innovation in production costs and its technology for realizing 'real-like' whole-cut cultivated meat. Through the development of an efficient cell banking system, edible microcarriers, and affordable food-grade culture media, they have overcome the barrier of high production costs associated with traditional cultivated meat. They produce whole-cut forms that are indistinguishable from real meat visually, not just minced meat or aggregated forms, by utilizing artificial mimic fibers. Furthermore, they have perfected the optimal umami flavor and impeccable marbling, preparing to captivate the palates of gourmets. From artificial mimic muscle tissue technology to the production of edible microcarriers and suspension culture technology, optimal culture media formulations for major cuts, and muscle stem cell line construction – all of these are testaments to Orange Cow's formidable proprietary technological prowess. CEO Jeon Hwa-sung emphasized that Orange Cow is successfully establishing a process to classify and proliferate livestock muscle stem cells to produce whole-cut cultivated meat. In particular, the successful development of 3D artificial mimic form products using 'Cell Culture Technology (CMT)' is a clear demonstration of their technological capabilities. Expectations are growing that Orange Cow will soon emerge as a new leader in the future food industry.