Jeon Hwa-sung's Startup Morning Coffee #1161: Startup Success Strategies

'Startup Morning Coffee' Shines a Light on the Future of Traditional Korean Liquor: Gong Sa Sa Yangjo's Innovation Every day at 8:40 AM, 'Startup Morning Coffee,' broadcast live on the 'Jeon Hwa-seong's CNTV' channel, is a representative program that revitalizes Korea's startup ecosystem, hosted by CEO Jeon Hwa-seong. It deeply introduces the core competencies and market potential of various startups and has established itself as a useful information platform through interactive communication with viewers via real-time comments. The company that recently garnered significant attention on this program is 'Gong Sa Sa Yangjo,' which is bringing a fresh breeze to the traditional liquor market. **Gong Sa Sa Yangjo Adds Innovation to Traditional Korean Liquor** Gong Sa Sa Yangjo is a premium traditional liquor brand that brews its products by fermenting and distilling Sejong rice jocheong (rice syrup). Beyond simply making good liquor, it is delivering a fresh shock to the potentially stagnant traditional liquor market through innovative simplification of its manufacturing process. Operating as an agricultural corporation and actively utilizing local specialties, they are greatly contributing to the revitalization of the local economy and continuing healthy growth. Currently, they are further solidifying their foundation through CNTTech's Youth Cook Business Center support program. **The Miracle of a 4-Month Reduction: Achieving Both Efficiency and Quality Simultaneously** Gong Sa Sa Yangjo's core competitiveness lies in its 'fusion technique' and 'ultra-efficient manufacturing process.' They have boldly innovated to solve the complex and multivariate problems of the existing traditional liquor brewing process. The raw material processing step takes just 2 days, and the fermentation to distillation process has been significantly shortened to approximately 8-12 days. In particular, they have dramatically reduced the filtration and re-aging process, which previously took about 3 months, achieving the astounding result of reducing the total time until product launch by a remarkable 4 months. This process simplification goes beyond mere time saving. It has laid the groundwork for stable production of premium traditional liquor by not only reducing costs but also maximizing the ease of quality control. What's even more surprising is that despite the short aging and fermentation periods, Gong Sa Sa Yangjo's liquor boasts a mild and smooth taste and aroma, and a clean finish. This proves Gong Sa Sa Yangjo's unique technological prowess, which maximizes modern efficiency without losing the traditional taste. **CEO Jeon Hwa-seong's Perspective: "A Leader Who Will Change the Landscape of the Future Liquor Market"** CEO Jeon Hwa-seong emphasized Gong Sa Sa Yangjo's potential for success, stating, "Winning numerous awards at liquor tasting events and achieving over 500% success rate in Wadiz funding clearly demonstrates their outstanding marketability and customer response." Gong Sa Sa Yangjo, which is rapidly expanding its market share in the domestic traditional liquor market, valued at approximately 100 billion won, does not stop there. In the future, they plan to expand their business into various product categories, including premium soju and RTD (Ready To Drink) products. Gong Sa Sa Yangjo is gathering anticipation as a leader expected to change the landscape of the future liquor market through its modern reinterpretation of traditional liquor. There is keen interest both within and outside the industry regarding what astonishing results will stem from their innovative endeavors and limitless growth potential, as introduced through 'Startup Morning Coffee.'