Jeon Hwa-sung's Startup Morning Coffee 1139: Change and Innovation

## Jeon Hwa-sung's Startup Morning Coffee Shines a Spotlight on Webtoon Powerhouse 'Polar Fox' The YouTube program 'Startup Morning Coffee', hosted by CEO Jeon Hwa-sung, is broadcast live daily at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel. It is garnering significant attention by highlighting the success potential of innovative startups. Notably, a recent broadcast focused on 'Polar Fox', a webtoon company aspiring to be 'Korea's Disney' and emerging as a new powerhouse in the content market, becoming a hot topic. 'Startup Morning Coffee' has established itself as a useful information platform for those interested in the startup ecosystem, thanks to active two-way communication with viewers through real-time comments. **'Korea's Disney' Hopeful, Polar Fox, Armed with Innovative IP Strategy** Webtoon company Polar Fox is rapidly growing towards its goal of becoming 'Korea's Disney' through an efficient IP (Intellectual Property) production process and diversified business strategies. Their most significant characteristic lies in an innovative system that breaks from traditional webtoon production methods. Instead of handling all production processes in-house, they secure excellent original IPs by contracting with talented external artists, and internally, they have established a unique system that professionally departmentalizes production stages such as storyboarding, drawing, and coloring. This approach is highly regarded as a key strategy for maximizing productivity, reducing costs, and securing long-term competitive advantages. Currently, Polar Fox is further gaining recognition for its growth potential by participating in CNT Tech's Gyeonggi Level-Up support program. **Systematic IP Commercialization System and Global Expansion Strategy** The driving force behind Polar Fox's remarkable growth is its systematic IP commercialization system. By organically operating its cartoon team, novel team, and IP business team, it has successfully launched numerous 'novel comics' based on excellent original IPs. They focus not merely on webtoon production but on maximizing the value of their original IPs. Furthermore, through strong cooperative relationships with major domestic publishing platforms like KakaoPage and Naver, they have secured stable distribution channels, and are actively pursuing direct exports overseas, aiming for expansion into the global market. Beyond that, they are also concentrating on creating revenue synergy through OSMU (One Source Multi-use) projects, expanding the lifespan of their IPs in various directions. This strategic approach is serving as the foundation for Polar Fox to evolve from a simple webtoon production company into a comprehensive content enterprise. **Explosive Growth and Expectations as a Future Leader in the Content Market** CEO Jeon Hwa-sung expressed deep impressions of Polar Fox's growth, leaving a 'one-point comment'. Currently recording 9.8 billion KRW in sales, Polar Fox aims to achieve 14 billion KRW this year, demonstrating astonishing growth. This figure highlights its unique presence within the webtoon industry. Having set concrete IP goals until 2027 and attracting significant attention from the investment industry, Polar Fox is expected to open new horizons in the webtoon industry and become a key player that will change the landscape of the future content market. All eyes are on Polar Fox as it progresses towards becoming 'Korea's Disney', based on its innovative production methods and systematic commercialization strategies.