Jeon Hwa-seong's Startup Morning Coffee (Ep. 1182): Golden Fishery

## Geumbada Highlighted on 'Startup Morning Coffee': Innovation in Data-Driven Global Creator Marketing Every day at 8:40 AM, the YouTube program 'Startup Morning Coffee,' broadcast live on Jeon Hwa-sung's CNTV channel, has established itself as a valuable information platform. It deeply introduces the core competencies and market potential of various startups and quenches the thirst for knowledge about the startup ecosystem through interactive communication with real-time viewers. Among the innovative startups that have garnered particular attention on this program is Geumbada, a global creator marketing agency. Geumbada emerged to solve the chronic problems of the rapidly growing influencer marketing market. In a reality where many marketers struggle to find appropriate creators and campaign satisfaction is low, Geumbada presents a new solution through its independently developed matching platform, 'Surfcree'. Currently receiving support from CNT Tech's initial startup package and recognized for its technology and business viability, Geumbada is focused on streamlining connections with global creators and providing data-driven campaign definition and execution solutions. Geumbada's core competitiveness stems from its data-driven matching platform, 'Surfcree'. Surfcree is a powerful tool that maximizes marketing efficiency and transparency. Through Surfcree, brands can directly create desired campaigns and easily search for and match with partner creators who possess global sensibilities and excellent execution capabilities. This allows brands to quickly and accurately find the right influencers and deploy performance marketing that yields high results at efficient costs. Notably, its experience in achieving outstanding results in matching global creators for K-beauty, thereby substantially contributing to the increase in exports of Korean products, clearly demonstrates Geumbada's potential. A robust business model, including a platform-based subscription model, and the leadership of a CEO with extensive management experience in the MCN sector are key drivers for Geumbada's growth. CEO Jeon Hwa-sung, who hosts 'Startup Morning Coffee,' highly praised Geumbada's value. CEO Jeon Hwa-sung analyzed, "Geumbada has succeeded in resolving the chronic inefficiencies of the influencer marketing market by combining the capabilities of its management, rich in global marketing experience, with its data-driven matching platform, 'Surfcree'." He further added, "This platform is expected to provide optimized marketing solutions for brands looking to leverage global creators, particularly focusing on K-content and K-beauty, and lead unparalleled growth in the market." Geumbada is gaining attention for setting new standards in influencer marketing and is expected to play a crucial role in strengthening the competitiveness of K-brands in the global market.