Jeon Hwa-seong's Startup Morning Coffee #1151: Popularization

Every morning, a special time arrives, conveying the vibrant energy of the startup ecosystem. Hosted by CEO Jeon Hwa-sung, 'Startup Morning Coffee,' broadcast live to viewers every day at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel, goes beyond simple information sharing. It deeply illuminates the core competencies and hidden market potential of innovative startups, and through interactive communication via real-time comments, it serves as an essential information hub for everyone interested in startups. The innovative platform recently highlighted **Mass Adoption**, a company that presents 'Vircle,' an AI-based brand CRM solution. Starting with a blockchain-based digital warranty business, they focused on the persistent problem where brands struggle to own and utilize customer data in platform-centric markets. Under the strong vision of 'connecting personalized experiences,' they are focusing on enabling genuine communication between brands and consumers, and are currently further strengthening their capabilities through CNTTECH's IBK Changgong support program. The **innovative core point of Mass Adoption** begins with a 'customer-exclusive lounge' linked to digital warranties. This activates community functions beyond simple after-sales service, providing 'sustainable service' and 'personalized experiences' to consumers, and driving explosive growth for brands based on customer loyalty. The results are astonishing. Return visit and repurchase rates have skyrocketed by an incredible 15 times, specifically achieving astounding figures of a 217% increase in repurchase rate and a 64% increase in average transaction value. In just 18 months, the number of client companies has more than quadrupled to 133, and the number of service users has surged by over 10 times, demonstrating the market's enthusiastic response. CEO Jeon Hwa-sung highly praised Mass Adoption's potential, noting its overwhelming growth momentum demonstrated alongside its selection for Deep-Tech TIPS. The ambitious sales targets of 2.6 billion won this year, 10 billion won next year, and 36.5 billion won in three years go beyond mere numbers. Mass Adoption is expected to present a new paradigm for brand-customer relationships through its AI-based CRM solution and establish itself as a new standard that will reshape the future customer management market.