Jeju Innovation Center-Backed 'Tansan Oreum,' 'Jeju Oreum Jeotgal' Win Glocal Festa Awards

Jeju's brilliant local creators proved their capabilities on the national stage and garnered enthusiastic applause. At the '2025 Glocal Festa' pitching competition held in Daejeon from the 13th to the 15th, two companies fostered by the Jeju Creative Economy Innovation Center both received awards, elevating Jeju's unique brand value. 'Tansan Oreum' (CEO Lee Gwang-hee), which secured the Excellence Award with its innovative ideas, captivated the judges by combining cutting-edge technology with Jeju lava seawater mineral water to launch a differentiated sparkling water brand. Despite being founded just one year ago, it achieved the remarkable feat of being selected as an official APEC sponsor, and recently garnered significant market attention with its unique collaboration project 'Hallatan' with the national soju brand 'Hallasan Soju.' 'Jeju Oreum Jeotgal' (CEO Shin Yu-sun), which earned the Encouragement Award, is a second-generation brand that carries on the profound tradition of 'Oreum Mulsan,' established in 1991. It insists on using only raw ingredients sourced from Jeju's pristine nature and achieves the deep flavor of its jeotgal (fermented seafood) through Jeju's unique methods of basalt pressing stones and natural cave aging. Notably, it has been praised for broadening culinary horizons by recently reinterpreting traditional jeotgal into a modern powder-type 'natural seasoning.' The '2025 Glocal Festa,' organized by the Ministry of SMEs and Startups and hosted by the Small Enterprise and Market Agency, served as a festival and business hub for local creators. It was an important venue where local creators from across the nation gathered to share achievements, showcase innovative products, and meet investment partners. An official from the Jeju Creative Economy Innovation Center stated, "These awards are a remarkable achievement that demonstrates how local creators, who creatively reinterpret Jeju's resources and culture, are growing beyond regional brands to become leading figures representing Korea." They emphasized, "It is a proud result that once again proves the infinite competitiveness and potential of Jeju's local content."