Indent Launches AI Global Influencer Sourcing Platform 'Sendlab'

Opening New Horizons in Global Influencer Marketing: Achieving 1,400% ROAS with the Official Launch of AI-based 'SendLab' Indent Corporation, a company specializing in commerce AX, has finally officially launched its AI-based global influencer recruitment tool, 'SendLab,' presenting an innovative solution to the complex influencer marketing landscape. SendLab, integrated with the company's AI marketing solution 'Spray,' automates the global influencer recruitment process and is characterized by its ability to directly deliver collaboration proposals with a high probability of success. At the core of SendLab lies its unique AI technology. It precisely analyzes data from over 50 million influencers in the North American market based on content type, follower count, industry relevance, and content impact, allowing AI to automatically select influencers with the highest brand synergy. As a result, the selection accuracy averaged over 70%, and the confirmation rate for collaboration proposals from influencers reached an astonishing figure of over 65%. This is more than three times higher than the industry average of 21%, thanks to SendLab's differentiated strategy of sending messages through influencers' 'business-specific channels' via its self-built database. Beyond simple message sending, it directly accesses the dedicated channels of active accounts to maximize response rates. During the beta test period, SendLab's power was proven by numbers. With an investment of $4,100, it generated over $60,000 in sales, achieving an astonishing ROAS (Return On Ad Spend) of 1,400%. Bolstered by these success stories, over 90% of brands participating in the beta service expressed a desire to officially transition, and some beauty brands even signed early contracts before the official launch, garnering an explosive response. The pricing is also groundbreaking. At approximately $0.41 per contact for the monthly subscription model and $1 per contact for the one-time campaign model, it is up to 70% cheaper than similar solutions, offering excellent cost-efficiency. Currently, SendLab is primarily applied to TikTok creators in the U.S., with plans to expand platforms to Instagram, YouTube, and more in the future, as well as extending service regions to Europe, Southeast Asia, and beyond. Users can check open rates, response rates, and conversion status in real-time through the dashboard, and influencer responses are directly delivered via email, enabling transparent and efficient campaign management. CEO Yoon Tae-seok emphasized, "SendLab is designed not just as an automation tool, but to deliver the optimal message to the right influencer at the right time through AI-based precise targeting," and expressed his ambition to "build an AI automation ecosystem that allows regional influencer marketing, which previously incurred significant costs, to be executed with low cost and high efficiency." SendLab is now setting a new standard for influencer marketing, accelerating the growth of brands worldwide.