[Hwasung Jeon's Startup Morning Coffee #1188] InnoLink

Every morning, the YouTube program 'Startup Morning Coffee,' which invigorates the startup ecosystem, meets viewers with Jeon Hwa-sung as its host. Broadcast live daily at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel, this program deeply illuminates the core competencies and market potential of various startups. In particular, active two-way communication through real-time comments provides valuable information and a platform for exchange to those interested in startups, firmly establishing it as a veritable core platform. In this segment, we will meet Clearnest, a company spotlighted by 'Startup Morning Coffee'. Clearnest operates the content-driven cosmetic brand 'Juicy Lab,' seeking a new breakthrough from the persistent issues in the existing K-beauty market: product similarity, lack of fun, and rampant exaggerated advertising. Through content-driven products that offer consumers a 'dopamine boost,' the company aims for clear differentiation from existing beauty products, building its unique niche in a red ocean with the goal of capturing both functionality and enjoyment. Currently, Clearnest is accelerating its growth through CNT Tech's Seongnam Startup Rising support program. Clearnest's core strategy lies in combining unique concepts with excellent functionality to encourage high repurchase rates and securely establish itself in the market. Its flagship product, 'Freezing Ice Cream Cleansing Foam,' is an innovative cooling cleansing foam that is actually frozen in the freezer before use, instantly capturing consumers' attention with its ingenious texture and fun elements. This unique endeavor has received positive market responses, proving Juicy Lab's potential. Not stopping there, Clearnest is generating anticipation by announcing the launch of a device-type cream product containing lifting cream. It plans to emphasize enhanced functionality, such as wrinkle improvement and elasticity effects, by applying red LED and nano-sized particle absorption technology. CEO Jeon Hwa-sung evaluated Clearnest, stating, "It is successfully presenting new differentiators of 'fun (dopamine)' and 'content' to the K-beauty market, which previously only emphasized functionality." Juicy Lab, which effectively attracts the attention of domestic and international consumers through its original concepts and continuous functional innovation, is expected to build a strong brand fandom and lay a solid foundation for explosive growth in the global cosmetics market in the future.