[Hwasung Jeon's Startup Morning Coffee #1052] Violet Holdings' Success Strategy

CEO Jeon Hwa-sung's YouTube program "Startup Morning Coffee," broadcast live daily at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel, introduces the core competencies and market potential of various startups. Through interactive communication with viewers, it has established itself as a useful information platform for the startup ecosystem. One of the companies recently highlighted on this program is Violet Holdings. Violet Holdings, through 'Game Violet,' provides game recommendation and targeted advertising solutions based on similar user preference analysis. It aims to solve the chronic problems of the existing game advertising market: consumer fatigue from indiscriminate advertising and companies' inefficient ad spending. They acquire initial data such as user gender, age, and preferred game genre, and then generate personalized game recommendation lists based on over 15 predicted star ratings. This allows users to have an innovative experience, shortening game exploration time by a remarkable 83%, from the original 30 minutes to 5 minutes. Violet Holdings has strengthened its capabilities by participating in the Dongguk University Startup CEO and Investment Reviewer program, a collaboration between CNT Tech and Dongguk University. Regarding this, CEO Jeon Hwa-sung commented, "While large game companies pour massive marketing costs, averaging 1 trillion won annually, their efficiency remains low. Meanwhile, indie and small-to-medium game companies also show poor performance with average ROAS of only 5-7% amidst fierce competition. In this context, Violet Holdings' solution has the potential to dramatically improve marketing efficiency across the entire game industry." Violet Holdings' customized solution is expected to open new horizons in the stagnant game marketing market by enabling efficient ad spending for companies and providing personalized game experiences for users.