Hwahae Names Ex-Amore Jeong Si-wook CGO

Birdview accelerates K-Beauty's global leap with the recruitment of CGO Jung Si-wook! Stepping up its attack on overseas markets. Birdview, which operates the beauty platform 'Hwahae', has strengthened its core leadership under the ambitious goal of expanding its global business. Birdview is expected to accelerate its foray into overseas markets by recruiting Si-wook Jung as Chief Global Officer (CGO), who possesses unique experience and insights accumulated over 15 years in the K-beauty industry. CGO Jung Si-wook is a true K-beauty expert, having played significant roles as Head of Marketing and Global Business Leader at leading domestic and international beauty companies such as Amorepacific, COSRX, and L'Oréal Korea. In particular, his experience at COSRX, where he successfully expanded major distribution channels in the United States and Japan, including Amazon, and propelled the company into a trajectory of explosive growth, clearly demonstrates his global capabilities. This extensive practical experience and track record of success are expected to become a powerful driving force for Birdview's global expansion. Hwahae plans to ambitiously launch an overseas influencer marketing service within this year, actively leveraging CGO Jung's exceptional expertise in global markets. This will provide a powerful channel for domestic indie beauty brands to directly reach overseas consumers. Furthermore, Hwahae plans to provide full support to help promising domestic indie beauty brands easily enter the global market by expanding overseas B2B sales channels and introducing buyer brokerage services. Birdview has already laid a solid foundation for enhancing K-beauty brands' recognition overseas. The English website, launched last November, surpassed 100,000 monthly active users (MAU) in just two months, proving strong overseas interest, and its Japanese version was released in February this year, further enhancing global accessibility. In this way, Hwahae is solidifying its unique position as a 'K-Beauty Acceleration Platform (KBAP)' and faithfully serving as a bridgehead leading domestic beauty brands overseas. CGO Jung Si-wook expressed his ambition, stating, "Hwahae will focus on maximizing global competitiveness based on the platform operation know-how and in-depth insights accumulated in the domestic market," and "We will build a win-win strategy where Hwahae and K-beauty brands aspiring to enter overseas markets grow together." CGO Jung Si-wook's joining is expected to be a significant turning point for Birdview as it writes a new chapter in K-beauty history in the global beauty market.