GroovyX Ramps Up Greater China Medical Tourism Market Push

## GroovyX Leads the Korean Medical Wave: Beyond 3,000 Patients to Become a Global Medical Tourism Hub! GroovyX, which started as a specialized Chinese content commerce company, is opening new horizons in the Korean medical tourism market. Having proven its potential by successfully attracting over 3,000 Chinese medical tourists last year alone, the company is now boldly expanding its business domain beyond Taiwan and Hong Kong to the entire world. Kwon Kyu-beom, CEO of GroovyX, presents a firm vision for the globalization of Korean medical services. He stated plans to explosively increase the attraction of foreign patients by initially targeting Greater China countries and implementing customized strategies tailored to the characteristics of each market. Indeed, GroovyX is proving its growth trajectory by breaking monthly highest sales records in the Taiwan and Hong Kong markets. Since November last year, it has started full-scale business expansion and has also completed preparations for further global market entry. The company's unique competitive advantage lies in its 'hospital-customized overseas influencer experience group service.' Through this, GroovyX has established a solid position in the overseas medical marketing market, and recently, it is broadening the scope of its innovation with a patient attraction business that integrates artificial intelligence (AI) technology. Beyond simple brokerage, GroovyX effectively promotes hospitals' specialized medical services and strengths to potential overseas patients, while simultaneously providing a 'one-stop solution' that integrates and manages all processes from hospital consultation booking to interpretation support. This is evaluated as a core driving force that helps hospitals easily overcome the high entry barrier of attracting new overseas patients. CEO Kwon emphasized, “Amid growing international interest in Korean medical services, GroovyX is leading the internationalization of Korean medicine by serving as a solid bridge connecting hospitals and overseas patients.” Furthermore, it has already launched a beta version of a hospital booking service for foreign patients in Greater China, and in the future, it plans to dramatically increase the accessibility and booking rate for foreign patients through an 'all-in-one service' encompassing online automatic booking systems, procedure recommendations, and hospital reservations.