GOWID Corporate Card Credit Spending Tops ₩1.3 Trillion

B2B financial solution company Gowid, which supports the innovative growth of startups, is attracting market attention by recording exceptional performance. Surpassing 1.3 trillion won in cumulative corporate card credit usage in just 4 years and 8 months since its launch is a strong indicator of how desperately the startup ecosystem needed customized solutions that transcend the limitations of traditional finance. First introduced in May 2020, the 'Gowid Corporate Card' emerged as the nation's first corporate card exclusively for startups, breaking away from the rigidity of the existing financial system. It can be issued in an average of 15 minutes without collateral or joint guarantees, and Gowid's unique data-driven credit evaluation system (RCF) provides optimized credit limits for each company, helping innovative businesses secure financial flexibility. The growth of this card has been explosive. The cumulative credit usage, which was merely 3 billion won in its launch year, has skyrocketed to 1.3 trillion won by the end of 2024. Notably, it achieved 700 billion won in 2024 alone, marking an astounding 100% growth rate compared to the previous year. Gowid is confident that, continuing this momentum, its annual credit usage will exceed 2 trillion won in 2025. Gowid CEO Kim Hang-ki emphasized, "The 1.3 trillion won figure is proof that innovative companies are actively seeking new standards for fund management," adding, "We will continue to provide unwavering support as the optimal financial partner to help startups achieve their best performance." An analysis of key usage areas, such as advertising costs, product procurement, and SaaS purchases, clearly shows that corporate cards have become a crucial tool for companies' strategic fund management, going beyond mere payment methods. Gowid, which records an average annual new customer growth rate of over 45%, plans to strengthen its market dominance this year through the expansion of its corporate card and FUEL services. Furthermore, based on close cooperation with major card companies, it plans to continuously advance its customized financial solutions for startups.