Getcha Turns Profitable After 10 Years, Posting 2x Average Annual Growth Over 3 Years

In 2024, marking its 10th anniversary, new car purchase platform Getcha has finally succeeded in turning a profit and is leading innovation in the car purchase market. Getcha boosted its sales from 1.8 billion won in 2021 to 21.8 billion won in 2024, an increase of more than 12 times, recording explosive growth of over double its annual average over the past three years. Getcha was founded in 2015 when its service began, to solve outdated problems such as opaque vehicle prices and financial conditions, and the need for consumers to visit showrooms in person to compare quotes. From real-time quote comparison and nationwide dealer matching to non-face-to-face consultations and payments, it connects the entire new car purchase process online, maximizing consumer convenience. In particular, Getcha's 'Auto Cashback' service, which refunds a portion of the amount when paying by card after consultation, has proven its unique popularity by achieving 42,000 cumulative uses and a cumulative payment amount of 1.8502 trillion won. Recognizing this innovativeness and growth potential, Getcha was selected for the Ministry of SMEs and Startups' 'TIPS' program in 2021, and in August 2023, it secured 13.5 billion won in cumulative funding by attracting Series A investment. In the same year, it was also named a 'POST-TIPS' company, a follow-up support program by the government. Recently, it has been expanding its service area by successively launching its own financial products such as 'Double Cashback,' 'Smart Installment,' and 'Penalty-ZERO Rent,' and is further strengthening customer acquisition efficiency and profitability through search-based content inflow and consultation system improvements. Getcha CEO Jung Yu-cheol stated, "We started with the recognition that information and pricing in the car purchase process were designed to be disadvantageous to consumers," and revealed his ambition to "make the car purchase experience easier and more transparent through a method that combines technology and finance." Getcha plans to continue leading the complete digital transformation of the car purchase process through initiatives such as an AI-based customized quote system, improved community content, and expansion of its own financial products.