Enlightple Launches New Reward Ad 'Tokpoint'

Enlightple, a company specializing in big data-based Software as a Service (SaaS), is injecting new vitality into the advertising market by introducing its reward-based advertising service, 'Talk Point'. 'Talk Point' is an innovative advertising platform that combines a reward system with Kakao FriendTalk, and is characterized by its ability to send customized reward advertising messages to customers with a high likelihood of conversion, utilizing Enlightple's sophisticated targeting technology. The core strength of this service lies in its ability to simultaneously maximize customer engagement and brand sales. Customers can earn rewards not just by simply clicking on ads, but also by performing various missions such as attendance checks, spinning a roulette wheel, and exploring new products. These accumulated rewards can be exchanged for Naver Pay points, which has garnered a strong positive response as it leads to tangible compensation. 'Talk Point' is also attractive to advertisers. This is because its real-time performance analysis feature allows strategies to be adjusted immediately during a campaign, maximizing Return on Investment (ROI). An Enlightple official stated, "'Talk Point' is a new type of advertising being attempted in the CRM (Customer Relationship Management) industry," and emphasized that immediately after its launch, it showed astonishing results with the average ad click-through rate explosively increasing from the existing 6% to up to 31%. Enlightple reaffirmed that Talk Point is a customer-oriented service that maximizes interaction between brands and customers, and stated that it plans to continuously develop innovative services that simultaneously achieve advertiser success and customer satisfaction. In particular, the company presented a vision to lead the future advertising solutions market by further advancing its artificial intelligence (AI) and data analysis technologies. Meanwhile, Enlightple selected Mirae Asset Securities as its lead underwriter in May last year, and is accelerating its preparations for an Initial Public Offering (IPO), laying the groundwork for continuous growth.