Daily Journal App 'HaruKong': 10 Million Downloads, 80% International Users

BlueSignum’s emotion tracking service ‘Harukong,’ which leads the global mental wellness sector, has achieved a monumental milestone, surpassing 10 million cumulative downloads worldwide. Harukong, which has captured the hearts of users in 236 countries, boasts easy usability and an intuitive user interface (UI), making daily emotion tracking effortless. This service allows users to intuitively record their mood and activities for the day with 'bean-shaped' emoticons, and helps them visually check this on a monthly calendar, grasping their emotional flow at a glance. Notably, over 80% of its total users are international users, with U.S. users accounting for the largest proportion, forming a global fandom. Harukong's growth has been remarkable. Since its launch, it has been selected for the Google Startup Program, attracted cumulative investments of 2.1 billion won, and demonstrated explosive user engagement by achieving over 29.6 million records in 2024 alone. Recently, it has further expanded its influence, for example, by signing a collaboration agreement with global content giant Walt Disney Korea. The core of Harukong's success lies in 'rich insights gained from simple records'. The simple recording method, completed in just a few seconds, encourages users to consistently record their emotions, and the accumulated data is used as a profound tool for self-understanding by analyzing the complex relationships between various factors such as sleep, exercise, activities, menstrual cycles, and emotions. BlueSignum CEO Yoon Jeong-hyun stated, "10 million downloads signify that Harukong has transcended being merely an app and has naturally become a part of users' daily lives," and declared their ambition to "continue to provide an innovative environment where users can record and reflect on their emotions more easily and effectively."