Cream Opens Stand Oil Flagship Store in Indonesia

Limited edition trading platform Kream has set an important milestone for the globalization of K-fashion. On the 24th, Kream successfully opened the first Indonesian flagship store for the domestic designer brand 'Stand Oil' at Jakarta Central Park Mall, achieving the first success of its K-fashion global expansion project. Stand Oil, which aims for sustainable fashion and has secured a strong domestic fanbase with reasonable prices and sophisticated designs, has officially begun its leap into the global market with the opening of this flagship store. As Stand Oil's strategic partner, Kream successfully operated two pop-up stores in Jakarta since 2023, achieving results that exceeded local brand awareness and sales targets. This successful experience served as a solid foundation for the opening of this flagship store. The newly opened flagship store is located in Central Park Mall, a large multi-purpose lifestyle mall in West Jakarta. This area, where fashion, F&B, and entertainment converge, is a key commercial district with a large floating population on weekends, particularly a strong influx of MZ generation consumers. Kream is pursuing various strategic collaborations to ensure Stand Oil's stable settlement in the local market. Through a partnership with 'BCA (Bank Central Asia)', Indonesia's largest commercial bank, Kream plans to enhance customer accessibility by conducting an opening promotion offering up to 30% discount benefits. Furthermore, Kream plans to strengthen brand awareness and expand consumer touchpoints through collaborative events with the global premium tea brand 'Gong Cha'. To commemorate the opening, a 'Grand Opening Edition' emphasizing Stand Oil's minimalist design will be released, and on-site purchasers will receive a key ring gift and participate in a lucky draw event. Additionally, Kream plans to actively promote viral spread on SNS channels through photo zone operation and influencer invitations. As the general distributor for Stand Oil in Indonesia, Kream will comprehensively manage distribution, marketing, and retail operations, with a goal of opening two additional flagship stores within the next three years. Through these efforts, Kream plans to strengthen the global competitiveness of K-fashion brands, expand the market, and continuously broaden its projects supporting the overseas expansion of domestic brands. A Kream official stated, "The Stand Oil flagship store is a successful example of Kream's 'bridging model,' which connects everything from general distributorship in overseas markets to payment partnerships and local collaborations," adding, "We will actively support domestic fashion brands to establish themselves stably abroad by providing marketing solutions and partnerships optimized for the local market."