Buzzvil's Strategy: Halving Game Dropout Rate with Rewards in Tough Stages

Buzzvil, an AI full-funnel marketing platform, recently revealed an innovative strategy through a webinar that overturns existing conventions in the game UA (User Acquisition) market. In response to intensifying competition centered around big tech media platforms like Google and Meta, and rising installation costs, it presented a data-driven funnel design methodology that strategically utilizes reward ads to simultaneously maximize ROAS and conversion rates. Based on actual campaign data accumulated through its UA-specialized products, Buzzvil announced the following key strategies and achievements: 1. **Over 2x Improvement in ROAS by Targeting In-Game Churn Points:** By accurately analyzing 'magic sections' (points where user churn rapidly increases at specific levels) and strategically placing reward missions at these points, they confirmed an effect where the churn rate decreased by nearly half and ROAS increased by more than 2x. 2. **2x Increase in Conversion Rate and Acquisition of Loyal Users with First Purchase Payback Missions:** As a result of introducing missions that pay back the same amount as a reward for the first purchase, the purchase conversion rate more than doubled compared to organic users, and the average number of subsequent purchases also increased from 1.8 to 5.1 times, proving the effect of acquiring loyal users beyond one-time purchases. 3. **Discovery of High-Efficiency Users through Data-Driven Media Selection:** In-app purchase rates were more than twice as high on financial media platforms with a large number of users in their 30s-50s compared to content media platforms popular with younger demographics, and notably, the revenue contribution from heavy users spending over 1 million won per month exceeded 70%. This suggests how crucial behavior-based data verification is for media selection compared to a marketer's intuition. 4. **D7 ROAS Soars from 30% to 90% through Actionfit Collaboration:** Compared to general networks, D7 ROAS significantly increased from 30% to 80-90%. To solve the existing problem of user churn after mission completion, Buzzvil introduced a 'hybrid structure' (multi-mission for user experience, single action for billing criteria) utilizing its multi-mission ad design technology, thereby simultaneously capturing campaign efficiency and sustainability. Based on its unique technology and strategies derived from actual campaign data, Buzzvil plans to expand its business into a global game marketing platform that supports the global UA success of domestic and international game companies.