Bungaejangter, Global Transactions Surge on K-POP Merch Craze

Korean used goods trading platform Bungaejangter is accelerating its overseas business expansion, experiencing remarkable growth in the global market, spearheaded by K-POP merchandise. Bungaejangter is building a borderless used goods trading ecosystem centered on three main pillars: advancing its 'Global Bunjang' service, strategic collaborations, and expanding overseas sales channels. 'Global Bunjang', a service exclusively for overseas users launched in July 2023, saw its user base surge by 131% in just one year, and in 2024, recorded growth rates of 63% in transaction volume and 46% in transaction count. Notably, K-POP star merchandise ranked first in global transaction volume, proving the fervent demand from overseas fans, followed by 'kidult' items and brand fashion. Bungaejangter's global expansion is further accelerating through strategic partnerships. An exclusive collaboration with Mercari, Japan's largest used goods trading platform, established a 'Mercari tab' within the Bungaejangter app, allowing domestic users to directly purchase items from Japanese sellers. This partnership achieved the remarkable feat of exploding both transaction volume and transaction count by over 35 times in just eight months since the service integration. From October 2024, a system integration with global e-commerce powerhouse eBay opened the way for Bungaejangter users to directly sell items in overseas markets. Following the eBay integration, overseas sales transaction volume recorded an astounding growth rate of 1,105% and transaction count grew by 1,553% by February 2025, proving the global competitiveness of domestic used items. In addition to these, Bungaejangter is continuously expanding its sales network through collaborations with various other international platforms, including JOOM in Russia, Doorzo in Japan, and global reverse direct-purchase platform Delivered Korea, creating an environment where used goods can be traded quickly and conveniently anywhere in the world. Based on these efforts, Bungaejangter plans to establish itself as a leader in the global used goods trading market.