BlueDot AI Launches Enterprise Brand AI Search Optimization Platform

Bluedot AI has launched the beta version of 'Bluedot Intelligence,' an AI search optimization platform designed to transform the crisis businesses face in the era of AI search into an opportunity. Amidst the challenge of declining traffic and click-through rates due to the limitations of traditional SEO, this platform presents a powerful solution for businesses to adapt to the AI search environment. Bluedot Intelligence strengthens a company's AI search standing with three core functions. First, through **brand visibility and sentiment analysis**, it deeply analyzes how a company's brand is mentioned and evaluated on major AI search engines like ChatGPT and Google Gemini. This enables strategic responses by identifying how detailed and positively specific products are represented in AI answers. Second, the powerful **AI search citation source analysis** function tracks sources frequently cited by AI and identifies sources that cause negative perceptions, thereby supporting the establishment of efficient media strategies based on the PESO model. Third, **customer search intent analysis** accurately identifies consumers' actual interests and information needs, allowing for the establishment of customized content strategies that satisfy customer intent and close information gaps. All this information allows for daily monitoring of a company's standing within AI search through the integrated 'Bluedot Intelligence Index (BII)'. Lee Sung-kyu, CEO of Bluedot AI, emphasized, "Bluedot Intelligence will provide substantial help to companies in transforming negative perceptions into positive ones and increasing citation probability in AI search," adding that "they will be able to receive technical and content-related advice to efficiently persuade 'machine customers'." Bluedot AI plans to continuously expand the platform's capabilities by adding features such as detailed YouTube channel analysis, AI-powered FAQ automatic generation based on customer intent, and tools to evaluate the AI search citation probability of brand content.