Appier Unveils Generative AI-Based Ad Creation 'AdCreative.ai'

Appier has opened a new chapter in the marketing industry by unveiling the integrated synergy of its generative AI-based ad creation solution at the 'AdCreative.ai 2025 APAC Roadshow' held in Seoul. At this event, part of a roadshow connecting Taiwan, Korea, and Japan, Appier announced the complete integration of AdCreative.ai, acquired earlier this year, into its core AI-native product suite (Ad Cloud, Personalization Cloud, Data Cloud). This completes a true end-to-end marketing model that links data, creative, and performance. The event, held at DreamPlus Gangnam in Seoul, was attended by 250 marketing professionals from various industries including e-commerce, gaming, and digital content, demonstrating the industry's keen interest in generative AI technology. Market research firm IDC projects that investments in AI and generative AI in the APAC region will reach $175 billion by 2028, with the generative AI segment alone expected to reach $54.5 billion, showing explosive annual growth of 59.2%. Appier, aligning with this massive market trend, has strategically integrated generative AI technology into its product ecosystem, positioning itself to lead innovation in AI applications. AdCreative.ai's proprietary model, trained on over a billion ad creatives and performance data, automatically generates visually appealing and high-converting ad assets. Initial application results in some Asian regions have been truly remarkable. It has demonstrated its potential by achieving significant results, such as up to 3 times faster creative production speed and a 2-fold improvement in ROI (Return on Investment). Alexandre Le Fevre, founder of AdCreative.ai, emphasized, "The advertising industry has undergone greater changes in the last 12 months than in the previous 12 years," and stated that the integration with Appier "has created a foundation for companies to pursue both creativity and performance simultaneously." Through this integration, Appier has established a virtuous cycle marketing system that creates creatives based on data insights, analyzes execution results, and in turn leads to new insights. Looking at key integration examples, combining with Ad Cloud enables the creation and immediate deployment of gameplay-based ad assets within an hour, while integration with Personalization Cloud automatically generates customized ads for segmented target groups. Furthermore, linkage with Data Cloud allows for real-time identification of high-value segments and rapid creation of tailored creatives for them. Chih-Han Yu, Co-founder and CEO of Appier, emphasized, "Appier's mission is to translate AI into tangible ROI," adding, "Through AdCreative.ai, anyone can easily create beautiful and impactful ad assets with AI, and creative professionals can focus more on strategic innovation." Through this integration, Appier plans to solidify its position as a leader in helping companies maximize marketing performance with the power of AI and gain a competitive edge in a changing market.