AI-Powered Shopping Experience: Naver Plus Store, 1 Month

Naver Plus Store, Opening the Future of Shopping with AI: Foreshadowing Market Reorganization Just One Month After Launch Naver's ambitious new AI shopping app, 'Naver Plus Store,' has successfully established itself, injecting a new wave into the e-commerce market just one month after its launch. The hyper-personalized recommendation technology based on HyperCLOVA X targets consumer tastes, changing the paradigm of the shopping experience. This app deeply integrates AI recommendations throughout the entire user shopping process, offering an 'exploratory' experience different from traditional search-based shopping. By delicately analyzing users' shopping context and preferences, it actively exposes customized promotions, coupons, and loyalty benefit notifications. Particularly, heavy shopping users who actively explore receive even more sophisticated recommendations, with the proportion of transactions through AI recommendation and exploration areas appearing 20 percentage points higher than the existing Naver app, thus leading a change in shopping behavior. This is beyond search-based, purpose-driven shopping; it is evidence that consumers are actively embracing the joy of new discoveries suggested by AI. For sellers, the positive changes are also clear. The connectivity between brands and their loyal customers has been strengthened, with the cumulative number of subscribers to , a self-operated membership service run by each Brand Store, skyrocketing by an astonishing 382% year-on-year as of March, when the app was launched. Brand Stores that actively utilized customer relationship management (CRM) tools such as first-purchase coupons and re-purchase coupons achieved remarkable results, with their average transaction volume in March rising by 33% year-on-year. This demonstrates a virtuous cycle where building continuous relationships with customers, beyond mere sales, leads to increased revenue. 'Binggrae' saw its transaction volume double within two weeks of the app's launch, thanks to exclusive new product releases and promotions for Lounge Membership, and 'Daejoo Pet Food,' a pet food manufacturer, recorded dramatic growth, with its transaction volume in March surging more than 31 times year-on-year due to targeted CRM marketing strategies. As an official from Daejoo Pet Food stated, "AI-based customized coupons for repeat-purchase items like pet food maximized sales efficiency," a case that clearly demonstrates the potential of the new platform. 'Naver Delivery,' which was rebranded alongside the launch of the shopping app, also generated synergy, with its transaction volume in March growing approximately twofold year-on-year. Naver plans to support sellers in strengthening their delivery competitiveness by launching a promotion from May that limits the shipping solution usage fee per product order to within 5,000 won. As CEO Choi Soo-yeon stated, Naver Plus Store is more than just an app launch; it is a signal for the beginning of a 'new paradigm' where AI technology drives fundamental changes in the e-commerce ecosystem. Both users and sellers are adapting to the era of AI commerce and building a future of shared growth.