AI & Cross-border Solution Adova Named Ministry of SMEs and Startups' Baby Unicorn

## Adova, Leading AI Content Innovation, Selected as a ‘Baby Unicorn’… Paving the Way for Global Expansion Adova, which leads innovation in the content industry based on AI technology, has been finally selected for the Ministry of SMEs and Startups' ‘2025 Baby Unicorn Incubation Program,’ solidifying its growth potential in the global market. The 'Baby Unicorn Incubation Program' is a key national program that discovers startups with excellent technology and marketability and nurtures them into preliminary unicorns with a corporate value of over KRW 100 billion. Adova, selected after overcoming a fierce competition rate of 4.3:1 this year, will receive extensive support through this program, including up to KRW 300 million in market development funds, KRW 5 billion in policy fund guarantees, global consulting, and venture investment connections. This is expected to become a key driving force to further strengthen the global competitiveness of Adova's AI-based content cross-border solution. Adova's core is its AI-based content cross-border solution, 'ADOVARO.' This solution helps content creators automatically distribute content in an optimized format to multiple platforms worldwide with just a single upload. AI automatically analyzes and processes different languages, titles, thumbnails, subtitles, and platform specifications for each country, reducing manual labor time and costs by up to 90%. This provides an environment where creators can focus solely on creation without technical barriers, and opens the way for efficient global marketing for brands. Especially in the Chinese market, Adova has proven its unique capabilities by forming official partnerships with 12 major platforms, including Bilibili, Xiaohongshu, and Kuaishou. Through this, it provides a one-stop service from channel creation and operation to revenue settlement for foreign creators, and has built a strong foundation for global brands to conduct collaborative marketing with local influencers. Beyond simple platform integration, it is solidifying its position as a 'global expansion solution' that combines AI technology with content marketing execution capabilities. Currently, Adova is collaborating with over 1,500 teams of creators in 26 countries worldwide, accumulating over 4.1 billion content views. It is continuously expanding its global demand base through collaborations with partners in major countries such as the United States, Japan, and Russia, and is actively developing AI-based marketing in conjunction with various government voucher programs to support global content marketing for domestic SMEs. CEO Ahn Joon-han stated, "Technology is now an indispensable element of the content industry, and Adova is building an ecosystem where creators and brands worldwide can connect as one through technology." He added, "Using this Baby Unicorn selection as a stepping stone, we will leap forward as an AI-based cross-border solution company that sets the standard for global content infrastructure."