Ably's H1 Sales and Transaction Value Surge 20%, Reaching All-Time High

## ABLY Corporation Achieves Record-High Performance…ABLY Pay Drives 4.7-Fold Rapid Growth ABLY Corporation achieved its highest-ever performance in the first half of this year, successfully transitioning to profitability. These results are attributed to the explosive growth of its proprietary simple payment service 'ABLY Pay,' coupled with balanced advancements across all business sectors, including key platforms like ABLY, 4910, and amood. Sales and transaction volume in the first half increased by approximately 20% compared to the same period last year, reaching record highs since the company's inception. Notably, even in May, when the growth rate of the domestic online shopping market was limited to 0.9% due to economic recession and high inflation, ABLY Corporation saw its transaction volume surge by 40%, demonstrating performance far exceeding the industry average. This is attributed to its clear positioning as a 'value-for-money style commerce' and effective promotions. The core driver of this growth is undoubtedly 'ABLY Pay'. In less than a year since its launch, ABLY Pay, which secured the No. 1 spot in payment method market share, saw its payment volume in Q2 this year (April-June) surge by an impressive 4.7 times compared to its official service launch (Q3 last year). A convenient system optimized for recurring payments led to growth surpassing traditional payment methods like credit cards, completely dispelling some concerns about a decrease in payment volume. App usage metrics also showed solid growth. The men's fashion platform '4910', launched in the second half of last year, recorded a monthly average user (MAU) count of 1.21 million in the first half, an increase of approximately 7.5 times compared to the previous year, solidifying its position as one of the 'TOP2 men's fashion platforms'. ABLY also demonstrated high loyalty with an MAU of 9.45 million (a 16% increase), maintaining its No. 1 position in vertical commerce for five consecutive years since 2021. Building on its domestic success, it is also accelerating its global market expansion. The Japanese shopping app 'amood' saw its transaction volume in the first half grow by 50% compared to the same period last year. Starting with Japan, ABLY is expanding its role as an overseas expansion base for small and medium-sized K-sellers and is committed to advancing K-commerce infrastructure, such as expanding its global-exclusive fulfillment center in Seongsu. Kang Seok-hoon, CEO of ABLY Corporation, stated, "The secret to our success lies in focusing on the essence of e-commerce: sellers, products, and the technology that connects them with users." He emphasized, "Going forward, under the 'win-win' philosophy that the growth of sellers is the growth of the platform, we will actively support sellers in leveraging their capabilities in both domestic and international markets."