YATAV Ent. Enters Europe, Latin America Digital Health Market

## YatavEnter Officially Enters Europe and Latin America Digital Mental Health Markets with AI Counseling Solution YatavEnter, an innovative company in AI-based psychological counseling solutions, is significantly strengthening its strategic cooperation with Ehola, a prominent Spanish psychological counseling platform, accelerating its expansion into the European and Latin American digital mental health markets. This collaboration, combining YatavEnter's advanced AI technology and Ehola's extensive counseling infrastructure, is expected to be a significant milestone that expands the horizons of global psychological counseling services. Ehola, which boasts a network of 14,000 professional counselors in Europe, has been deeply discussing successful commercialization strategies for AI models since signing a Memorandum of Understanding (MOU) with YatavEnter last July. And finally, through this agreement, the two companies have agreed to jointly introduce an AI-powered counseling system not only across Europe but also in the Latin American market, including Mexico, firmly establishing a foothold for global expansion. YatavEnter plans to combine its proprietary multimodal AI technology and innovative counselor AI agent model with Ehola's robust counseling infrastructure to offer high-quality digital psychological counseling services optimized for the local market's culture and characteristics. This is expected to dramatically increase access to counseling and provide more efficient auxiliary tools for counseling professionals, thereby further enhancing the quality of service. Notably, YatavEnter, through the remarkable achievement of winning the 2025 MWC GLOMO Award, has already gained international recognition for its technology and brand awareness, proving its competitiveness in the global market. Lee Sung-chan, CEO of YatavEnter, emphasized that this cooperation will be an innovative key to simultaneously solving two pressing challenges in the European market: 'growth of the digital mental health market' and 'shortage of counseling personnel.' CEO Lee stated, "If Ehola's extensive network and Yatav's advanced AI technology are combined, it will not only dramatically improve access to psychological counseling but also provide more efficient support tools for counselors," expressing his confidence and anticipation for the positive ripple effects through the synergy of the two companies. Meanwhile, YatavEnter, beyond merely technological superiority, is also leading the way in realizing the social value of 'implementing an inclusive psychological counseling model.' These efforts have led to the achievement of attracting investment from impact investor MYSC (MY Social Company), which clearly demonstrates YatavEnter's corporate philosophy of simultaneously pursuing social contribution and sustainability through technological innovation.