Shinhan Investment & Securities Strengthens Ad Analysis with AB180's Airbridge

## Shinhan Investment Corp. Accelerates Digital Marketing Innovation with the Adoption of AB180's 'Airbridge' AB180, an AI-based marketing technology company, is officially introducing its sophisticated ad performance measurement and analysis solution, 'Airbridge,' to Shinhan Investment Corp. to advance its digital marketing capabilities. Shinhan Investment Corp., while expanding its core services such as investment, asset management, and trading to be mobile-centric and strengthening its digital financial competitiveness, chose Airbridge as a solution to more accurately analyze customers' increasingly diverse usage channels and paths. This decision was based on the judgment that it is essential to precisely understand the complex customer journey and establish optimal marketing strategies. With this adoption, Shinhan Investment Corp. aims to maximize marketing efficiency by meticulously tracking the customer's integrated journey and clearly identifying the contribution of each channel's ad performance. Furthermore, it plans to integrate the existing tracking system, which was bifurcated into web and app, into Airbridge, thereby securing consistency in data operations and building a more sophisticated decision-making system based on customer behavior data. Through this, highly reliable data-driven strategy formulation is expected to become possible. Airbridge is an all-in-one platform that goes beyond a simple performance measurement solution (MMP) to provide integrated features including data collection, ad channel integration, deep link management, and ad fraud prevention. It allows for intuitive management of ad data scattered across different channels from a single dashboard, making campaign efficiency and cost analysis easy. Furthermore, its real-time cohort analysis feature, based on its proprietary database, helps derive deep customer insights. Jung Jae-yoon, Head of Data Marketing Department at Shinhan Investment Corp., emphasized the importance of this collaboration, stating, "By establishing a foundation for integrated analysis of diverse ad channel data, we will focus on establishing data-driven marketing strategies and securing customer insights." Nam Sung-pil, CEO of AB180, stated, "We are pleased to contribute to Shinhan Investment Corp.'s establishment of a data-driven decision-making system," and expressed his ambition, "Moving forward, we will actively support financial companies in their successful digital transformation and more sophisticated marketing analysis." Airbridge is expected to play a significant role in accelerating the digital transformation of financial services.