Mobidoo Accelerates Global Market Push with Japan Entry

Mobidoo, a shoppable video solution company, is officially accelerating its global market expansion, starting with its entry into the Japanese market. Its strategy is to capture the potential of Japan's e-commerce market (estimated at approximately $169 billion in 2024), which boasts the world's fourth-largest scale, and use it as a base for expanding its overseas business. To this end, Mobidoo recently established 'Mobidoo Japan', a joint venture (JV) with COCOA Co., Ltd., a global social distribution company in Japan. Mobidoo Japan plans to introduce 'Sourceclip', a short-form solution specialized for commerce, to the Japanese market. Amidst increasing demand from Japanese companies looking to link short-form content with product sales within their own platforms, Sourceclip, with its strength in optimizing purchase conversion rates, is expected to significantly contribute to revenue growth in the local e-commerce industry. Furthermore, Mobidoo is also pursuing a cross-border live commerce business between South Korea and Japan. Through a reverse direct purchase business model, selling popular Japanese beauty and fashion products to domestic customers and Korean products to Japanese customers, it aims to revitalize e-commerce between the two countries. Mobidoo CEO Lee Yoon-hee stated, "The live and short-form commerce market is rapidly growing, especially among Japan's MZ generation, and the cross-border e-commerce market is also expanding across national borders," emphasizing that entry into Japan will be an important stepping stone for global business expansion. In addition to Japan, Mobidoo is accelerating its entry into other Asian markets such as Thailand and Vietnam. Particularly in Thailand, where the growth of live commerce is notable, it has signed an MOU with local agency GABC, and plans to expand the live commerce sales business of Korean beauty and fashion brands by leveraging GABC's distribution expertise.