I'mWeb's Proprietary Store Integration App Surges Fivefold in a Year

Imweb announced that its app store has firmly established itself as a core infrastructure for operating its own brand stores, revealing impressive achievements on the 23rd. The Imweb App Store is a core platform that helps brand businesses easily integrate external business solutions necessary for operating their own brand stores. It provides approximately 100 external solution apps across a total of 16 categories, ranging from purchase conversion areas like payment and membership registration, to advanced operational functions such as CRM, marketing, review management, and CS, and extending to order and sales analysis, and logistics. In particular, as of November 2025, the number of available apps recorded remarkable growth, surging more than 5 times compared to the previous year. The number of times brands integrated apps into their own stores increased by 40% compared to the same month last year, and the average number of brands using each app grew by 35%. Payment volume through the app store also grew by 36% compared to the same month last year, proving its influence. Lee Soo-mo, CEO of Imweb, stated, "Beyond simply opening and operating their own brand stores, as more brands are concerned with customer management, operational efficiency, and sales growth, the utilization of the app store is greatly expanding." He emphasized, "Going forward, we plan to further strengthen our open ecosystem strategy by continuously expanding cooperation with external partners, centered around the app store, to support all aspects of brands' own store operations."