[Jeon Hwa-seong's Startup Morning Coffee #1210] Startup Innovation Leading the Future

Every day at 8:40 AM, 'Startup Morning Coffee,' broadcast live on the 'Jeon Hwa-seong's CNTV' channel, is hosted by CEO Jeon Hwa-seong and deeply illuminates the core competencies and market potential of startups. Through real-time comment interaction, it has established itself as a useful information platform for viewers and is playing a significant role as a hub for the startup ecosystem. Among the companies introduced with such keen interest, the story of 'Suelleaux,' particularly noted for its problematic skin solutions, draws attention. Suelleaux primarily targets women in their 30s and 40s, dedicating itself to developing high-content, high-functional, and low-irritation cosmetics for problematic skin solutions. Above all, the CEO's personal experience overcoming skin troubles added authenticity to product development, and its efficacy has been proven by a high repurchase rate, quickly establishing it as an essential skincare brand. Currently, it is accelerating its growth with the support of CNTTECH's women-specific acceleration program. Suelleaux's core is to lead the domestic and international problematic skin market by combining innovative raw material technology with K-beauty trends. At its center is the proprietary 'Fighter Method'. This technology innovatively enhances skin functionality by contributing to collagen component formation while maintaining efficacy equivalent to existing animal-derived ingredients through MM1 P-1 expression inhibition. Based on this unique technology, Suelleaux is steadily increasing its export performance and gradually expanding the proportion of exports in its total sales. CEO Jeon Hwa-seong praised Suelleaux, stating that it has built strong product competitiveness through a deep understanding of problematic skin, a sincere approach, and its unique 'Fighter Method'. He added that the strategy of focusing on influencer marketing and overseas exports, riding the global K-beauty wave, is expected to be a catalyst for Suelleaux's rapid growth into a brand leading the global problematic skin market.